Tag: pakistani
Marketing Trend: Evangelism Marketing
People often frown when I state my company’s name – Mission Centenarian (MC). Not many people have heard of it, and it’s likely neither have you. I don’t market large scale (there aren’t enough people in Pakistan who take their health seriously), in fact I have no marketing expense AT ALL. The company is marketed [...]
Garnier Officially Steps Into The Pakistani Market
Garnier was created in the year 1904 and is owned by L’Oreal, and since then there is no looking back. This product has been famous for a range of high quality home hair colorants that are easy to use and give good results. We have been accustomed to use Garnier products because we have been [...]
Kawasaki Returns
This post is written by Arsalan Za, who is the Marketing Manager at SZABIST, Karachi. We have read a lot about consumer products and communication networks on this blog, but now its time for something different. When I was 13 years old I used to slip out of my house from the backdoor and steal [...]
Lawn Exhibitions 2009- A Boom to Fashion Industry or an Example of Mismanagement?
Start of April had brought about the seasonal collections of lawn prints, all over Pakistan. Unlike, the past whereby only two major brands existed i.e. Gul Ahmed & Alkaram Textiles, we saw fashion swinging from every corner this year. Be it the established names like Rizwan Beyg, Maria B., Sana Safinaz etc. Models such as [...]




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