Tag: Pepsi

Campaign Watch: Pepsi Max – “Worlds Best Mate”

Babar Khan | August 6, 2011 | 0 Comments

Check out Pepsi’s new ‘Worlds Best Mate’ competition on Facebook, Youtube, Twitter or the dedicated webpage for details. Promo TV Spot with Rosie Jones: Weigh in on the campaign below

Dine at Hardees, Talk Bologna

Babar Khan | August 6, 2011 | 1 Comment

The latest ad campaign from Hardees wants diners to live the phrase, “You are what you eat”, and after consuming a Fried Bologna Biscuit, one begins to verbally spew Bologna (pronounced Ba-low-knee). The other more popular use of the term is point out nonsense i.e. “he/she is talking bologna”. Brilliantly executed in these four new [...]

Behind The Scenes – Pepsi Pakistan ICC World Cup 2011 TVC

Sarosh Waiz | February 4, 2011 | 2 Comments

We’re lucky to get these sneak preview behind the scene videos of the Pakistan Cricket Team shooting for the Pepsi Pakistan’s ICC World Cup 2011 TV commercial. Watch the stars in a fun and exciting mood as they shoot for the ad, with bloopers and Afridi celebrating his birthday towards the end of the second [...]

Pepsi – Badal Dou Zamana – T20 Video

Sarosh Waiz | April 23, 2010 | 5 Comments

I’d like to thank one of my readers FK, who contributed this video to PMB. Pepsi’s Badal Dou Zamana campaign is all about individuals making an effort to change everything for the betterment. With words like JOSH, JAZBA, JUNOON and OMEED, Pepsi is highlighting and trying to revive the lost efforts that Pakistani’s were known [...]

Pepsi – Badal Do Zamana – Thematic [2010]

Sarosh Waiz | March 20, 2010 | 9 Comments

Pepsi has finally made an excellent comeback with an amazing ad featuring Aisam-ul-Haq (Tennis Star), Mohammad Amir (Young Cricketer) and Call the Band (Xulfi and Junaid). After a couple of years of experimenting with directions this new commercial is bang on target with young stars displaying their determination and how they achieved their current status [...]

Pepsi Sensory – Ad (2010) – [Video]

Sarosh Waiz | February 18, 2010 | 0 Comments

February marks the start of Cola and beverage advertising in Pakistan and a new Pepsi commercial went ‘on air’ on Pakistani TV channels yesterday. A very different ad copy by Pepsi which is more straightforward as compared to previous campaigns. The new logo change is finally introduced in Pakistan and it is yet to be [...]

Jingle Based Advertising! Does It Work?

Sarosh Waiz | December 15, 2009 | 1 Comment

As consumers, we always tend to recall the sing along advertisements more as opposed to the other ones. This is an art that some advertisers have pulled of extremely well, where as the rest have failed miserably with their attempts. I personally feel and have experienced that jingle based advertisements are more likely to cling [...]

Pepsi World

Zaira Rahman | December 12, 2009 | 2 Comments

It’s been a while once again, since I wrote anything here…though I did read many posts that other writers have contributed. I was just going through some sites for my research and in the process also came across this website created by Pepsi Cola. http://www.pepsiworldpk.com I am glad that at least there is a local [...]

Ufone: A Satanic Organization – 666!

Sarosh Waiz | September 24, 2009 | 25 Comments

Yes I knew I’d intrigue you with the title of this post. In fact I actually wanted to do that because one thing caught my attention this very morning when one of my cousins jokingly said that Ufone is using the code “666″ which is the number of the Satan. And then another person present [...]

Pepsi – Badal Do Zamana

Zaira Rahman | July 3, 2009 | 7 Comments

It is not a new phenomenon that for quite sometime Pepsi’s commercials are just not upto the mark. They are no longer inspirational. They don’t possess the sort of passion that Pepsi ads used to have once upon a time. Another reason could be that for years Pepsi was alone but it’s only for the [...]

Dearth of Celebrities in Pakistan

Zaira Rahman | June 1, 2009 | 11 Comments

Entertainment is what the majority seeks. And advertising in a way is serving the purpose of providing this entertainment to its viewers. Perhaps this is why the quality and concepts of the Pakistani advertising have taken a turn over the years. And thus it has become very entertainment centric. But one must not forget that the [...]

Pepsi Max Relaunch – 2009

Zaira Rahman | May 25, 2009 | 13 Comments

The summer season has hit and with it starts the season of the carbonated soft drinks (CSDs). And so their advertising takes a front seat. It is not easy to avoid the cola ads once the season is on no matter how strongly the telecoms are advertising with their monstrous budgets. But the real power [...]

Follow Up – Lays 100% HALAL

Sarosh Waiz | May 24, 2009 | 5 Comments

I am writing as a follow up article to Zaira’s post of “Lays – 100% HALAL.” The whole issue of Lays being HARAM falls onto the claim that Lays uses an ingredient known as E-631, which is a flavor enhancer. E-Code ingredients are known to be extracted from pig fats and nowadays there are several [...]