Tag: positioning
Brand Personification
Brand personification is a concept which is rather new in our market as the rate of oblivion is surprising when especially you try to do some research on this topic. It’s a concept prevailing in the Western market since the 1940′s and 50′s, however, marketers over here have started making good use of it recently. [...]
Dairy Milk TV Ad (2009)
I just saw the Cadbury Dairy Milk Ad for 2009. The ad is again based on youngsters with the brand positioning towards the teenagers and not directly towards the kids audience. This was an intelligent move by Cadbury for Dairy Milk, as initially they used to target the kids and adult audiences separately with entirely [...]
A Step Closer To HellFire!
It’s the glorious month of Ramazan and the religious fervor is at zenith among the muslims. Amidst all the religious festivities where companies should give some thought to issues other than profit optimization, HBL have misguided people through advertisement for which I don’t want to single them out since all the players in the banking [...]
Enough or Not Enough…? That is the question
Looking at our daily lives, we see people striving day and night for success, money, fame / recognition, innovation, ideologies etc basically going after every have-able thing there is but how the attitude is shifted after the attainment of those goals remains a mystery. Human Psychology proves how the importance falls of something that you [...]
Omore’ Files
Everybody has already talked about it. But as the wise men once taught us that everything should be in writing so just for the record would write some stuff and save it on this media blog. Engro Foods has been known for its advertising ever since it launched Olper’s. Followed by Tarang and Olwell. All three [...]
Here is your perfect “Chai” – Everyday
For me a perfect cup of tea includes the ideal blend of aromatic tea leaves, a spoonful of sweetness and “something” that heightens the flavor of the tea leaves, making it an absolute yet delightful for you to have. Obviously that “something” is none other than the milk itself, exclusive of which to have a [...]
Lack of Creativity: Pakistani Advertising
The consumers of today are hit by thousands of advertising and communication messages every day, and even though we know that it is a point of saturation in terms of amount of advertisement flowing in through multiple communication channels, we continue to do the same things every day. Even as marketers, in majority of the [...]
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