Tag: product
Silent Salesmen
This bottle is iconic I don’t even have to mention the name of this product from small children to our grandparents almost everyone in the world knows what it is. The design of this bottle was copyrighted because this brand was being copied by so many copycats and this bottle ensured that people could tell [...]
Where Are You From?
Where are you from? It’s a question we all ask when we meet someone new. Increasingly consumers are asking this question of brands and products too.
When Meerkats and Coins are More Creative Than Pakistan
The ability to transcend traditional ideas, to be original, progressive, and imaginative that’s what it means to be creative and advertising companies and are just oozing with creative ideas ready to be turned into campaigns. Or so you would think?
Pepsico Launches Sting
Pepsico has now entered the energy drinks market by launching ” Sting” in Pakistan recently. The media break is pretty much visible with good frequency on selected TV channels. The quick feedback is that the selected channels are hitting the right audience. Besides, we can hear the disruptive radio executions also on most radio channels. [...]
Deceptive Advertising
Deceptive advertising is a norm in places that have no consumer rights practiced or exist just for the sake of existing on paper. It involves persuading people into purchase decisions they would not normally make since the product would fail to satisfy their needs. However, it is surprising why some renowned fast food chains would [...]
Four Indispensible Tools For Any Marketer
1. Google Reader If you don’t know what an RSS feed is, learn about it now and start using them! For the rest of us, we all know the number one challenge (in any industry) is keeping up to date with what is happening in your field. RSS feeds make life 1000% easier since you [...]
Lays with Junaid Jamshed – A Public Service Message?
Now the next step after all the hoopla is a public service message by Lays in which Junaid Jamshed is spreading the word that a few ignorant people have passed the wrong information regarding Lays, which is actually a Halal product and therefore the consumers should not fear consuming the brand. I was [...]
Greenstar: The *SUNO ZARA* Campaign
Going through the blog I found out that the writers are more concentrated towards the BLING-BLING brands as they say. In Pakistan, there is a brand which has been working for the past 13 years yet no one wants to discuss about it openly. The brand has had its fair share of criticism when it [...]
Online Marketing is Sexy
We live in the information age where the byte and the click rule our lives. With technology advancing every day, new mediums are opening up for people to do whatever they want to do. Ever since the advent of the Internet, it has been evolving into something bigger and better, and it is now at [...]
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