Tag: Publications
Editorial Teams & Authenticity of Publications
Since all of us have already been talking about brands and the TV as a medium, I thought of writing something about the print media today. If we talk about the print media in Pakistan at present, there are hundreds of publications that go in to printing. Each publication is well targeted either to the [...]
The Lakson Group – Short Profile
One of my pioneer research works in my good old study days was of Lakson Group of Companies. The first time I heard the name “Lakson”, all I could think about was the annoyance of a health hazard cigarette dancing at the very front of my eyes. Obviously back the, all that my tiny winy [...]
Lays – 100% Halal
As I had been doing the media planning for Pepsi Foods for a couple of years, I remember that just before resigning some negative hype was being created by Royal News against Lays. The channel kept on claiming that Lays is not Halal to grab some attention from all ends, which it did but for [...]
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