Tag: quality

Where Are You From?

Where Are You From?

| June 25, 2010 | 7 Comments

Where are you from? It’s a question we all ask when we meet someone new. Increasingly consumers are asking this question of brands and products too.

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Dairy Milk TV Ad (2009)

Dairy Milk TV Ad (2009)

| December 15, 2009 | 3 Comments

I just saw the Cadbury Dairy Milk Ad for 2009. The ad is again based on youngsters with the brand positioning towards the teenagers and not directly towards the kids audience. This was an intelligent move by Cadbury for Dairy Milk, as initially they used to target the kids and adult audiences separately with entirely [...]

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Djuice – It’s Fun To Be Lame?

Djuice – It’s Fun To Be Lame?

| June 15, 2009 | 16 Comments

“Jigar aaj raat ka kya plan hai…” Most might recognize this line from the recent Djuice commercial bring aired promoting their new SMS package. I don’t know who is coming up with these concepts for their commercials and which telenor representative is approving them for production but this is just ridiculous. The quality of their [...]

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