Tag: rebranding
KESC – Karachi’s Electric Supply Cut?
It is quite bizarre how brands tend to highlight the “Promotion” part of the marketing mix and start believing that it is some sort of a therapy or a safe passage to utopia. As I tossed and turned in my bed last night agitated by yet another power break down I asked myself a simple [...]
Revamped: ARY Digital Network – Aik Naya Ehsaas!
ARY Digital was one of the initial Pakistani channels launched on satellite and the group has added more channels, based on the market demand, to their portfolio as the time passed by. I had been in the media industry myself since the past couple of years and I had been thinking about the idea of [...]
Recent Commentors