Tag: Shahrukh Khan

Sahir Lodhi’s Accomplishes Hate-Love Ratio 360 to 1

Sahir Lodhi’s Accomplishes Hate-Love Ratio 360 to 1

| January 26, 2012 | 1 Comment

The most consistently baked looking Pakistani celebrity has earned himself over 87,000 fans who DISLIKE his work, while his own Facebook page has 242 admirers. The ratio should not serve to dishearten the Shahrukh Khan wanna-be as his time to shine is around the corner, with Valentine tie in brand campaigns expected from a media [...]

Continue Reading

Demolishing the By-Product of a Booming Industry: Ad Clutter

Demolishing the By-Product of a Booming Industry: Ad Clutter

| July 14, 2009 | 2 Comments

This article is written by Agha Zohaib, who is currently the Head of Planning Corporate at Mindshare Pakistan.   Some time back, not too long ago, there existed two categories of media planners. One group was persistently asked to deliver and justify reach and frequency levels of their media schedules and the other, well… the [...]

Continue Reading