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Corporate Social Responsibility…Why the Cynicism?
Corporate Social Responsibility (CSR) has been the most fashionable term in Marketing for a few years. Everyone’s in on it, from company’s helping to enrich the lives of the less fortunate to the firms who are going green by switching to energy saving bulbs. Is it because these businesses feel that they have something to [...]
“Zong Competing With Telefun…”
It’s interesting how companies can compete to have not just advertisements but advertisements that are annoying enough to get people to sing their jingles andthen hate themselves for doing it. It might perform all functions, that is, inform, persuade and remind, however persuasion is something that might fail altogether . . . ah Telefun! It [...]
The Next Big Thing- Online
Broadband penetration is on hype and people do use internet while they’re working i.e. obviously hi-speed internet connection. Internet users surf for a lot of different things in Pakistan specifically it is entertainment and then comes communication and knowledge. In the recent days if we look at our facebook live feeds we will notice a [...]
BodyGuard – Lest We Forget :D
Forget what you have been fed these few days and let me take you on a trip in my time machine… Now that I have been trying to find a job (with little success)… I haven’t had the time to make my usual postings and after the rebranding of the PakMediaBlog, I was looking for something [...]
Wonders of Bad Publicity
We’ve seen or heard about a lot of bad publicity of many brands every now and then. Sometimes it becomes responsible for the decline of some of the biggest brands, but we have also seen brands grow because of their negative publicity, somewhat like politicians and a few celebrities. How many people remember the incident [...]
Online Marketing is Sexy
We live in the information age where the byte and the click rule our lives. With technology advancing every day, new mediums are opening up for people to do whatever they want to do. Ever since the advent of the Internet, it has been evolving into something bigger and better, and it is now at [...]
Revamped: ARY Digital Network – Aik Naya Ehsaas!
ARY Digital was one of the initial Pakistani channels launched on satellite and the group has added more channels, based on the market demand, to their portfolio as the time passed by. I had been in the media industry myself since the past couple of years and I had been thinking about the idea of [...]
Here is your perfect “Chai” – Everyday
For me a perfect cup of tea includes the ideal blend of aromatic tea leaves, a spoonful of sweetness and “something” that heightens the flavor of the tea leaves, making it an absolute yet delightful for you to have. Obviously that “something” is none other than the milk itself, exclusive of which to have a [...]
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