Tag: strategy
5 Reasons Companies Fail to Retain Human Capital
A few weeks ago, I advertised the need for 5 ABM’s on LinkedIn, to a humbling response. At the moment we’ve narrowed down and hired 4 of the hundred’s of applications we received. In one week of interviews with each and every candidate, one thing was very clear to me … monetary rewards have finally [...]
Hyperstar Pakistan: The Next Big Thing?
A significant cog in the marketing cycle is retail, but it fails to be comprehensive and is unable to be independent except with the constrained integration with brand owners or the scale of a chain. Volume-based discounts such as those offered by Hyperstar in Karachi can prevent small stores from competing even on price with [...]
KESC – Karachi’s Electric Supply Cut?
It is quite bizarre how brands tend to highlight the “Promotion” part of the marketing mix and start believing that it is some sort of a therapy or a safe passage to utopia. As I tossed and turned in my bed last night agitated by yet another power break down I asked myself a simple [...]
A Step Closer To HellFire!
It’s the glorious month of Ramazan and the religious fervor is at zenith among the muslims. Amidst all the religious festivities where companies should give some thought to issues other than profit optimization, HBL have misguided people through advertisement for which I don’t want to single them out since all the players in the banking [...]
Sunsilk – Can You Dare To Wear Your Hair?
Have you ever done something daring? Something that lets you stand out and be known for who you are? Well … if you haven’t as yet, now is the time to give yourself a different outlook. Hair represents you, and how you carry your hair tells a lot about you and your overall personality; and Sunsilk’s [...]
Telecom Sector – You Can’t Have My Piece Of The Cake
Okay guys enough of the viral/verbal jibes between UFONE and ZONG. All of us have had fun watching them and its getting too heated for my liking. Leg pulling is a part of competition but I have a doubt whether trouser pulling is, since the war of ads demonstrate this quite explicitly. I don’t feel [...]
Kawasaki Returns
This post is written by Arsalan Za, who is the Marketing Manager at SZABIST, Karachi. We have read a lot about consumer products and communication networks on this blog, but now its time for something different. When I was 13 years old I used to slip out of my house from the backdoor and steal [...]
Greenstar: The *SUNO ZARA* Campaign
Going through the blog I found out that the writers are more concentrated towards the BLING-BLING brands as they say. In Pakistan, there is a brand which has been working for the past 13 years yet no one wants to discuss about it openly. The brand has had its fair share of criticism when it [...]
Survival of the Fittest – Aur Sunao – Tum Hi Toh Ho – Its Fun To Be Young – Sab Kehdo
I have been a cell phone freak since I got my hands on my first ever cellphone (which is obviously not worth mentioning). The first ever mobile connection that I got was of Mobilink Jazz and what attracted me towards getting it was probably its catchy way of calling people towards it, lets just say [...]
Coke Studio – Season Two
Coke Studio is an initiative taken up by Coca Cola to tap on to the music platform in Pakistan. It claims to bridge barries with fusion music ranging from traditional eastern, modern western and regionally inspired music. Coke Studio is a collaboration between different platforms of music and it is a step towards Coca Cola’s [...]
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