Tag: tvc

Behind The Scenes – Pepsi Pakistan ICC World Cup 2011 TVC

We’re lucky to get these sneak preview behind the scene videos of the Pakistan Cricket Team shooting for the Pepsi Pakistan’s ICC World Cup 2011 TV commercial. Watch the stars in a fun and exciting mood as they shoot for the ad, with bloopers and Afridi celebrating his birthday towards the end of the second [...]

The Death of a Brand

Tyrone Tellis | January 11, 2011 | 2 Comments

I remember when I interned at JWT in the summer of 2002, one of the most exciting and vibrant brands in the portfolio, was Brooke Bond. With great admiration and satisfaction I would view the ads on TV. I loved the whole brand identity, the line ‘Yehi to hai woh Apnapan’ was one of the [...]

National Foods – Losing Ground to Sustain Competition Battle

PakMediaBlog | November 30, 2010 | 8 Comments

This blog post is written by an Anonymous Writer. Marketers are strange in this country, as they have no thought process behind anything that they do. Like the whole nation itself, everyone is emotionally stupid and are always battling it out for things that don’t matter . So what if the so called marketers have [...]

Surf Excel – Daadi Ek Minute TVC [Pakistani Adaptation]

Sarosh Waiz | September 26, 2010 | 4 Comments

Surf Excel, the leading detergent/washing powder, has been talking about dirt being good in all their international campaigns, and this year also they have adapted an international copy for their TV advertising in Pakistan. The ad is cute as all previous Surf Excel campaigns and has created a lot of talkability around the ad and [...]

Do The Dew!!!

Zaira Rahman | June 24, 2010 | 7 Comments

The much awaited Mountain Dew tvc is finally completed and will be coming on to your TV screens from today. The ad is already up virally.

Mc-Donald’s New Jingle Based TVC 11-12-44-622!!

Sarosh Waiz | March 14, 2010 | 1 Comment

Just checked out the new TVC by Mcdonald’s featuring Junaid and Xulfi from the Call Band. The ad is trying to build up on the delivery service by McDonald’s with a catchy jingle. This looks like an attempt to build the recall of their delivery number 11-12-44-622 .. interestingly enough I have seen the commercial [...]

Pepsico Launches Sting

Zaira Rahman | March 3, 2010 | 13 Comments

Pepsico has now entered the energy drinks market by launching ” Sting” in Pakistan recently. The media break is pretty much visible with good frequency on selected TV channels. The quick feedback is that the selected channels are hitting the right audience. Besides, we can hear the disruptive radio executions also on most radio channels. [...]

Olper’s TV Ad 2010 – Thematic [Video]

Sarosh Waiz | February 10, 2010 | 6 Comments

Check out the Engro Foods, Olper’s TVC (2010) by JWT. The commercial is directed by Asim Raza from the Vision Factory and features well known faces such as Nadia Khan, Ayesha Sana, Ayesha Alam, Sana Tariq, etc. What do you think about this new campaign? Is it an attempt the keep Nestle distant from the [...]

Cadbury Dairy Milk – Animation [Video]

Sarosh Waiz | February 9, 2010 | 4 Comments

Yet another effort by Cadbury Dairy Milk to build a campaign around happy occasions in Pakistan, and this time its an animation. I personally feel that this animation is a lot better than Cadbury Dairy Milk’s TVC that went on this year. It is a cute animation with a well connected purple theme that represents Dairy [...]

Omore OMG! The Art of Happiness or Is It?

Omar Khan | June 21, 2009 | 8 Comments

I’m sure most of you must have seen the Omore Ice Cream Ad by now. A friend of mine brought my attention to it while we were talking about random telecom crapiness so obviously Telenor’s Tom Thumb Ad was brought up and thats when he said “what’s up with that Omore ad?” and I quickly [...]

The Significant “Smack That” – Ufone/Zong

Sarah Taarik | June 16, 2009 | 3 Comments

“Mera number hai *yada yada yada* and mera network hai Zong, Kyun ke Zong deta hai mujhey blah blah blah.” This has been going on over and over again since a couple of weeks now and I must say it is not appealing for me at least. When it comes to the percussive marketing tactics [...]