Tag: Unilever
How 2012 Banking Can Improve – Channel Management
The link between a client and the banks products or services is closed tighter by smart channel management, which represents the key towards bringing the major elements of a bank together. With little to no changes expected in client usage and an across the board trend of below average client satisfaction, a challenge for most [...]
AXE acknowledges Monotheist Beliefs
Unilever’s number one body spray brand for men released a timely TV spot earlier this month that utilizes the story of Noah to promote its sexist and degrading end of the world fragrance AXE 2012. The company is most famous for its Dove line which promotes healthy self images for women, a total contradiction from [...]
Delivering on Brand Promise
“Houston… We’ve had a problem” – James Lovell Trust is lacking where it matters – between people, companies & both. The complete corrosion of consumer confidence is making buyers cynical with each passing day. Can we blame them? Wal-Mart didn’t exactly handle the PR nightmare in China when one of its security guards killed a [...]
Sunsilk – Can You Dare To Wear Your Hair?
Have you ever done something daring? Something that lets you stand out and be known for who you are? Well … if you haven’t as yet, now is the time to give yourself a different outlook. Hair represents you, and how you carry your hair tells a lot about you and your overall personality; and Sunsilk’s [...]
Sunsilk – Talk About Interactivity!
I’m quite fond of digital online campaigns that I have been observing recently, and its very interesting to see that a lot of female targeted brands are going into online activation. One of the campaigns that was executed not long ago was of Sunsilk Fight Hair Hunger. A lot of Unilever brands have been going [...]
Dearth of Celebrities in Pakistan
Entertainment is what the majority seeks. And advertising in a way is serving the purpose of providing this entertainment to its viewers. Perhaps this is why the quality and concepts of the Pakistani advertising have taken a turn over the years. And thus it has become very entertainment centric. But one must not forget that the [...]
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