Tag: urban

Brand Elections 2010

Brand Elections 2010

| July 8, 2010 | 4 Comments

Brand Elections 2010 is the largest single survey research of its kind, featuring a representative 10,000 sample across all SECs and over 3500 brands of Pakistan to determine the Top Brands by Target Audience, Top Brands by Region, Top Brands by 50+ Categories and Overall Top 100 Brands of Pakistan.

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Online Marketing Fueled by Octave Interactive in Pakistan

Online Marketing Fueled by Octave Interactive in Pakistan

| June 10, 2009 | 7 Comments

As marketers when we talk about trying out new mediums, we all look forward to finding an agency for us which can get the job done efficiently and effectively. And although most of us have been using the internetĀ for almost about a decade now, we either tend to miss out the opportunity of advertising on [...]

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The advent of Peoples Meter in Pakistan

The advent of Peoples Meter in Pakistan

| May 28, 2009 | 41 Comments

After much hype spanning over a good decade, people meters finally arrived in Pakistan in September 2007. The media planner, who was earlier surviving on a mere mental recall of who watched what & when, can now fuel their media plans with real time TV ratings. And what a fuel it is! Real time provision [...]

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