Tag: word
Criticism of Advertising
Advertising is known to perform three main functions, that is, ‘inform’, ‘persuade’ and ‘remind’. However, in doing so, it attracts a lot of criticism especially in a society which would be resistant to part ways from it’s cultural norms or orthodox behaviour. Often for the sake of being trendy and different, companies make use of [...]
Brand Façade (Yes! We can’t)
Intertwined as it may seem a brand can be given maximum leverage if the nuances of a brand and human psychology are on the same wavelength. Taking into account our social behavior and the moral values or the lack thereof which we practice/preach the brands need to cash in on the constantly changing human behavior. [...]
Zong Student Entrepreneur Program: Such A Disgrace!
I’ve been noticing this campaign by Zong since months now, but its the point now that I just can’t take it anymore. Have anyone of you heard about this Zong “Student Entrepreneur” Program. For those of you who don’t know, its a campaign by Zong to ask students to sell Zong connection and generate commissions [...]
Viral Marketing – ACHOO!!! Excuse Me!
Bless you! Viral marketing simply putting it is word of mouth advertising, because it has the characteristic of spreading like a flu virus. This is why it is called viral marketing. For some reason I felt the need to sneeze in the title of this post, but it in no way reflects my health; well maybe [...]
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