Category: Advertising
Brand Asim Jofa & it’s Hilarious Imagination
It’s strange how these lawn brands have tapped onto the minds of nutshells with their still trapped inside the box positioning. For example, it gets to be the season of lawn exhibitions and road turmoil when the birds of a feather flock together for the sake of trend so that they get to carry the [...]
McDonalds Specialty Coffee
McDonalds’ Specialty Coffee, now is that coffee? Well maybe, depends on your conditioned taste for the beverage. However, their campaign these days is quite eye catching in terms of the display of coffee variants they have to offer, at the same time capitalising on the mindset of most local consumers about coffee who think that [...]
Junaid Jamshed’s Lawn Exhibition, ‘Strike it’, ‘Rip Off’, ‘Bare it’ (Your Pocket)
LIKE IT! BUY IT! WEAR IT! Ladies! Ladies! And Ladies all the way! Junaid Jamshed’s lawn exhibiting is awaiting your arrival with a pocket that should be heavier than you … not that I am calling you fat or his lawn customers obese but it’s just becoming a norm of the rip off lawn brands [...]
SZABIST Team TVC for Omore
Three undergraduate students of a local business school created this TV Spot as part of an inter-university contest revolving on Engro Foods’ delicious ice cream brand OMORE The student competition held by the IBA Marketing Club (IMC) is titled ‘Omore Ad War 2011′ and students from various colleges and universities are invited to participate and [...]
AXE acknowledges Monotheist Beliefs
Unilever’s number one body spray brand for men released a timely TV spot earlier this month that utilizes the story of Noah to promote its sexist and degrading end of the world fragrance AXE 2012. The company is most famous for its Dove line which promotes healthy self images for women, a total contradiction from [...]
Supreme Joshilay: New Packaging Old Tea?
I’ve heard a bit about this project before it went on air. Owing to the fact a friend acted in it and another was involved in the concept, plus the general buzz. I made a conscious effort to sit down and watch it. The starting was an endless stream of ads that got me thinking [...]
Cadbury Dairy Milk’s Fascinating Outdoor Campaign
Life is incomplete without sweet things to eat and it no doubt becomes wonderful with the supply of chocolate. God bless the Mayan Civilisation and the Aztec Empire for establishing cocoa trade back in 600 AD. No food can be as fulfilling as chocolate and as Louis Lemery (1702) out it in words, “It’s strengthening, [...]
TalkShawk Fast Forward & Nostalgia
The recent TVC by Telenor suggests that there is more to sensible thinking and creativity than the dance inflicted advertisements for the telecom sector. However, it’s more nostalgic in terms of people relating to such a concept especially almost a decade ago when there was a trend of calling cards and less of mobile phone [...]
Haleeb Outdoor Blunder on Eid Day
You must have seen many advertising blunders, but this one is a classic. Haleeb’s outdoor on Eid near Karsaz in Karachi, was upside down. As an advertising agency professional, I’ve been of the opinion that it is always better to delay a marketing campaign by a day or two rather than taking panic decisions to [...]
Jazz Ramadan Ad – Is It Against Our Moral Values?
Advertising is one of the disciplines in marketing and media that has grown inPakistanover the years, from the era of radio and print to the era of visual ads that has also grown to the higher levels by today. Old and serious ads today make us laugh because they seems to be outdated but still [...]
Campaign Watch: Lenovo ThinkPad T410 with Nvidia Optimus
Check out this new series of TV spots by directors of Michael Wong and Chan Chou of Woofly Production, Beijing. Insight: The new ThinkPad is so fast/efficient, employees will have too much free time on their hands. What happens next is, chaos Bathroom Prank Scream Prank Garage Prank “Now that you have more time on [...]
Campaign Watch: VW Golf BlueMotion
By using Google Maps and StreetView, agency Apt and VW turned the E6 into a roulette board and requested Norway to place their bets on how far a Golf BlueMotion could run on a single tank of fuel. “If the car stopped on your spot, it would be yours.” Teaser Execution The Accompanying TV Spots [...]
Adidas Gets Original With Icons
Through the years, Adidas has been synonymous with hip-hop and icons every since Run-DMC sang about their Superstar kicks in ‘My Adidas. This week, Kamp Grizzly and adidas Originals unveiled their Fall 2011 “all Originals” campaign, with a national television and digital roll-out. The campaign features entertainment icons such as Snoop Dogg, NBA stars Dwight [...]
STA Travel Aims To Takes You Higher
STA Travel is a discount student travel agency that sent three friends, on an amazing journey around the world. See a six-week journey of a lifetime crammed into one epic minute in each video. LEARN EAT MOVE Followers of PakMediaBlog weighed in: Hira Mazhar, Project Trainee at Johnson & Johnson “The ads make me want [...]
Coca Cola Rewards Honesty: Part One
After last years global Happiness Machine campaign, Coca Cola has returned with an activation showing the good in mankind, and rewarding the pious with a beverage. USA Happiness Machine UK Happiness Machine India Happiness Machine Philippines Happiness Truck To take it up a notch, Coca Cola unleashed a new campaign aimed at spot lighting the [...]
FedEx Can Handle Clubs
With the PGA Tour 2011 and FedEx Cup right around the corner, the NY team of BBDO created these two TV Spots to promote FedEx’s packaging and delivery expertise, staying true to the theme and concentrating on golf clubs. Shrink Ray: Test Shipment: To Learn more about the FedEx Cup, click here.
Family Advocate Center Can Help
A short, wordless, hard hitting (pun not intended) TV spot by Esparza Advertising for the Family Advocate Center. Just Watch: Can this be done in Pakistan? And if so, whose willing to step up? To our female viewers I ask: Do you think this TV Spot would encourage women to make smarter relationship choices, prepare [...]
Trend Watch: Water PSA’s
Last month, American Ad agency, The Shelton Group, released an ad campaign for their client ‘Wasting Water is Weird‘ Each of the three spots opens with an everyday scene depicting water wastage, timed perfectly with the introduction to a character called ‘Rip The Drip’ whose incessant staring, menacing tone and entire look causes the plot [...]
Vimto Pick Up Line: “Eylo Pretti Laydeez!”
Fresh Campaign for Vimto by UK based ad agency DRIVEN. Pimp My Ride: Carnival Splash: Share your thoughts on the campaign below
Can You Do An Oil Change?
A new (condescending towards minorities in my opinion) campaign by Grey NY, for Purolator displaying that anyone can do an oil change … Can an Amish Guy do an oil change? Can a Geisha do an oil change? Can a Granny do an oil change? Weigh in on the TV spots below
NSFW: Joya – The World’s 1st Hot Ice Cream
Nestle has created Ice Cream that makes you hot. Watch the video for an explanation The TV Spot (NSFW warning): Weigh in on the TV Spot below
Campaign Watch: Pepsi Max – “Worlds Best Mate”
Check out Pepsi’s new ‘Worlds Best Mate’ competition on Facebook, Youtube, Twitter or the dedicated webpage for details. Promo TV Spot with Rosie Jones: Weigh in on the campaign below
Dine at Hardees, Talk Bologna
The latest ad campaign from Hardees wants diners to live the phrase, “You are what you eat”, and after consuming a Fried Bologna Biscuit, one begins to verbally spew Bologna (pronounced Ba-low-knee). The other more popular use of the term is point out nonsense i.e. “he/she is talking bologna”. Brilliantly executed in these four new [...]
INPES targets EU with funny PSA
Take a look at this public service announcement commissioned by French health organization INPES, executed by McCann Erickson executives in Paris for the European audience, to generate awareness about STD’s. The PSA shows multiple demographic rep’s of the French citizens running after one another through a field unaware that personifications of STD’s are not far [...]
Bank of Scotland Works Weekends
The new TV spot from the Bank of Scotland journeys through time towards its origins, with a voice over assuring current and future prospects of its highly revered customer relationship commitment even on the weekends. The spot by UK based ad agency RKCR/Y&R is simple enough but the detail in all the environments conveys a [...]
Milking the Cup
In case you haven’t noticed the cricket world cup is on. Once again the eventual winner is not yet decided but as usual the loser is the Pakistani audience. From channels cutting out important moments in the matches, to all and sundry jumping on the band wagon that is cricket- entertainment being provided on the [...]
Facebook Lawn
Ever heard the proverb SHOOTING ONESELF IN THE FOOT?? Yes you all must’ve but have you seen that put into practice?? I doubt it. I’m pointing towards Firdous Lawn which launched their summer spring lawn collection recently, hired the top faces from Bollywood for the past two years spending millions of rupees also covered every [...]
Behind The Scenes – Pepsi Pakistan ICC World Cup 2011 TVC
We’re lucky to get these sneak preview behind the scene videos of the Pakistan Cricket Team shooting for the Pepsi Pakistan’s ICC World Cup 2011 TV commercial. Watch the stars in a fun and exciting mood as they shoot for the ad, with bloopers and Afridi celebrating his birthday towards the end of the second [...]
A Cure for Cancer? There’s an App for That!
Ok not quite but you never know. Apps have been great fun over the years but with over 300,000 apps on Apples App Store how many have proved useful for either the customer or a business?
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