Category: Video

Jazz Ramadan Ad – Is It Against Our Moral Values?

Rai Azlan | August 27, 2011 | 11 Comments

Advertising is one of the disciplines in marketing and media that has grown inPakistanover the years, from the era of radio and print to the era of visual ads that has also grown to the higher levels by today. Old and serious ads today make us laugh because they seems to be outdated but still [...]

Vimto Pick Up Line: “Eylo Pretti Laydeez!”

Babar Khan | August 7, 2011 | 0 Comments

Fresh Campaign for Vimto by UK based ad agency DRIVEN. Pimp My Ride: Carnival Splash: Share your thoughts on the campaign below

Can You Do An Oil Change?

Babar Khan | August 7, 2011 | 0 Comments

A new (condescending towards minorities in my opinion) campaign by Grey NY, for Purolator displaying that anyone can do an oil change … Can an Amish Guy do an oil change? Can a Geisha do an oil change? Can a Granny do an oil change? Weigh in on the TV spots below

Behind The Scenes – Pepsi Pakistan ICC World Cup 2011 TVC

Sarosh Waiz | February 4, 2011 | 2 Comments

We’re lucky to get these sneak preview behind the scene videos of the Pakistan Cricket Team shooting for the Pepsi Pakistan’s ICC World Cup 2011 TV commercial. Watch the stars in a fun and exciting mood as they shoot for the ad, with bloopers and Afridi celebrating his birthday towards the end of the second [...]

Sprite Music Studio TVC [Video]

Sarosh Waiz | October 20, 2010 | 6 Comments

Sprite’s recent attempts of targeting youth through its advertising has been very interesting. The most recent Sprite campaign, ‘Mujhe Khud Pe Hai Yaqeen’ has actually caught attention of the youth. The whole point of this TVC is mainly to highlight the new Sprite jingle. The TVC concept is rather average where they show a guy [...]

As Seen on TV – Evil Eye Protector [Video]

Zahra Baray | October 3, 2010 | 10 Comments

For all those who have WorldCall connection for their television sets, they have probably come across the advertisement for *Evil Eye Protector* endorsed by ‘As seen on TV’. I don’t normally watch any advert by them coz of the simple reason, their ads are repeated twice and are just too long for me to bear. [...]

Kashmir – Premium Gold TVC 2010? Appropriate? – [Video]

Sarosh Waiz | October 2, 2010 | 18 Comments

I don’t know if any one of you have seen this new Kashmir Premium Gold’s TVC for 2010. It just started airing on TV in the previous week I guess and the ad literally blew me away! I mean not in a positive sense. It’s pointless and stupid and I am seriously surprised as to [...]

Ad Rant: Mobilink Jazz Thinks They Picked On Ufone!

Sarosh Waiz | September 25, 2010 | 3 Comments

You must have seen what Mobilink Jazz tried to do by jumping in the blame game when they released the following TVC featuring Azfar and Mani to pick on Ufone. Well I know I’m late in writing this rant that I should have published like ages ago, but my in-consistent blogging routines are to be [...]

Mobilink – Jazz Non-Stop Call Masti – Featuring Ali Zafar & Meesha Shafi

Sarosh Waiz | September 25, 2010 | 8 Comments

The last Jazz commercial featuring Ali Zafar and Meesha Shafi by the telecom giant Mobilink, was just a waste of production costs and artists in my opinion, as I don’t think it came out as it the brand team might have expected. Firstly the concept of the ad is just basic, although it does highlight [...]

Pepsi – Badal Dou Zamana – T20 Video

Sarosh Waiz | April 23, 2010 | 5 Comments

I’d like to thank one of my readers FK, who contributed this video to PMB. Pepsi’s Badal Dou Zamana campaign is all about individuals making an effort to change everything for the betterment. With words like JOSH, JAZBA, JUNOON and OMEED, Pepsi is highlighting and trying to revive the lost efforts that Pakistani’s were known [...]

TIGER – Nike’s “Dark Knight”

Jawad Usman | April 12, 2010 | 3 Comments

There will be a lot of people staking their claims about knowing a lot when it comes to brand endorsements. Even though everyone has a right to be a self proclaimed “endorsement guru”, but I personally believe that the whole Tiger Woods episode would have left even the so called marketing “maharishis” baffled and scratching [...]

Pepsi – Badal Do Zamana – Thematic [2010]

Sarosh Waiz | March 20, 2010 | 9 Comments

Pepsi has finally made an excellent comeback with an amazing ad featuring Aisam-ul-Haq (Tennis Star), Mohammad Amir (Young Cricketer) and Call the Band (Xulfi and Junaid). After a couple of years of experimenting with directions this new commercial is bang on target with young stars displaying their determination and how they achieved their current status [...]

Mc-Donald’s New Jingle Based TVC 11-12-44-622!!

Sarosh Waiz | March 14, 2010 | 1 Comment

Just checked out the new TVC by Mcdonald’s featuring Junaid and Xulfi from the Call Band. The ad is trying to build up on the delivery service by McDonald’s with a catchy jingle. This looks like an attempt to build the recall of their delivery number 11-12-44-622 .. interestingly enough I have seen the commercial [...]

Pepsico Launches Sting

Zaira Rahman | March 3, 2010 | 13 Comments

Pepsico has now entered the energy drinks market by launching ” Sting” in Pakistan recently. The media break is pretty much visible with good frequency on selected TV channels. The quick feedback is that the selected channels are hitting the right audience. Besides, we can hear the disruptive radio executions also on most radio channels. [...]

Pepsi Sensory – Ad (2010) – [Video]

Sarosh Waiz | February 18, 2010 | 0 Comments

February marks the start of Cola and beverage advertising in Pakistan and a new Pepsi commercial went ‘on air’ on Pakistani TV channels yesterday. A very different ad copy by Pepsi which is more straightforward as compared to previous campaigns. The new logo change is finally introduced in Pakistan and it is yet to be [...]

Olper’s TV Ad 2010 – Thematic [Video]

Sarosh Waiz | February 10, 2010 | 6 Comments

Check out the Engro Foods, Olper’s TVC (2010) by JWT. The commercial is directed by Asim Raza from the Vision Factory and features well known faces such as Nadia Khan, Ayesha Sana, Ayesha Alam, Sana Tariq, etc. What do you think about this new campaign? Is it an attempt the keep Nestle distant from the [...]

Cadbury Dairy Milk – Animation [Video]

Sarosh Waiz | February 9, 2010 | 4 Comments

Yet another effort by Cadbury Dairy Milk to build a campaign around happy occasions in Pakistan, and this time its an animation. I personally feel that this animation is a lot better than Cadbury Dairy Milk’s TVC that went on this year. It is a cute animation with a well connected purple theme that represents Dairy [...]

Anti-Smoking Campaign [Video]

Sarosh Waiz | February 3, 2010 | 2 Comments

I still can’t understand why people smoke cigarettes. I have never tried one in my life and it never fascinates me. Some people told me that it relieves stress, but even being under tremendous stress I still can’t relate myself grabbing a pack of cigarettes and lighting them up to relieve mental stress. I am [...]

Coke Happiness – Viral Video

Sarosh Waiz | January 31, 2010 | 0 Comments

I’ve heard marketers talking about finding ideas for viral marketing, but its not always so easy to come up with that killer idea. I was browsing through Youtube a couple of days back when the following Coke video caught my attention. Coke talks about spreading happiness in their communication and thats what they are trying [...]