All Entries in the "Companies" Category
Pepsico Launches Sting
Pepsico has now entered the energy drinks market by launching ” Sting” in Pakistan recently. The media break is pretty much visible with good frequency on selected TV channels. The quick feedback is that the selected channels are hitting the right audience. Besides, we can hear the disruptive radio executions also on most radio channels.
Sting [...]
comScore Marketing Research
Being a blogger, I read a lot of news and blogs on pretty much anything from media & advertising to technology to whats happening in a small village in India. Its just a habit that I have not been able to break and it has become part of my morning ritual. Especially now with the [...]
Brand Façade (Yes! We can’t)
Intertwined as it may seem a brand can be given maximum leverage if the nuances of a brand and human psychology are on the same wavelength. Taking into account our social behavior and the moral values or the lack thereof which we practice/preach the brands need to cash in on the constantly changing human behavior.
The [...]
Pepsi World
It’s been a while once again, since I wrote anything here…though I did read many posts that other writers have
contributed. I was just going through some sites for my research and in the process also came across this website created by Pepsi Cola.
http://www.pepsiworldpk.com
I am glad that at least there is a local website finally, though [...]
Wake Up Marketers! Spamming is not Blogging!
So is there really a difference between blogging and spamming? Those of you who are familiar with the ‘internet’ jargons might understand each term separately and might also be able to differ between the two. Yes, I deliberately used the word ‘might’ because a lot of people still can’t figure out if they are really [...]
Ufone: A Satanic Organization – 666!
Yes I knew I’d intrigue you with the title of this post. In fact I actually wanted to do that because one thing caught my attention this very morning when one of my cousins jokingly said that Ufone is using the code “666″ which is the number of the Satan. And then another person present [...]
Career Trends: Short CMO Tenure
For some reason, getting to the top C-level job of Chief Marketing Officer comes with a bitter price that few accept and many disdain; Low job security. The reason can be attributed to what is called the “Marketer’s Dilemma”, which is something I faced in my short stint as CMO of Élan Guides – I [...]
Apple: The Evolution
After their high school, old friends; Steven Jobs and Steven Wozniak started working in Atari and Hewlett Packard respectively. Out of the admiration for electronic invention, Wozniak designed a computer which later came to be known as Apple I. It was at the insistence of jobs that it got introduced in the market for sale. [...]
Worldcall – A User’s Worst Nightmare
As most of you who may have used any Worldcall service might already know, their service is absolutely pathetic. Why it is so bad is not really a mystery. The service quality since WC’s inception has been going downhill and it took a more than a few disgruntled customers to actually make them work towards [...]
The Lakson Group – Short Profile
One of my pioneer research works in my good old study days was of Lakson Group of Companies. The first time I heard the name “Lakson”, all I could think about was the annoyance of a health hazard cigarette dancing at the very front of my eyes. Obviously back the, all that my tiny winy [...]
