All Entries in the "Industry News" Category
IPL (Indian Prejudice League)
Yet again all my hue and cry has fallen on deaf ears has failed to wake up the authors who think they’re some kind of revolutionists. We are too busy monitoring marketing and advertising campaigns and miss out on the big ASS events. Recently the Indo Pak peace process (I [...]
Career Trends: Short CMO Tenure
For some reason, getting to the top C-level job of Chief Marketing Officer comes with a bitter price that few accept and many disdain; Low job security. The reason can be attributed to what is called the “Marketer’s Dilemma”, which is something I faced in my short stint as CMO of Élan Guides – I [...]
Demolishing the By-Product of a Booming Industry: Ad Clutter
Some time back, not too long ago, there existed two categories of media
planners. One group was persistently asked to deliver and justify reach
and frequency levels of their media schedules and the other, well… the
other just had very little say in client dictated excel schedule! However, in
the last one-year or so, more or less [...]
Revamped: ARY Digital Network – Aik Naya Ehsaas!
ARY Digital was one of the initial Pakistani channels launched on satellite and the group has added more channels, based on the market demand, to their portfolio as the time passed by. I had been in the media industry myself since the past couple of years and I had been thinking about the idea of [...]
Launch: PakMediaBlog.Net
Welcome to the PakMediaBlog. This is a launch post and this will explain you about what PakMediaBlog is all about.
As we all know that when it comes to accessing information about Pakistan on the internet we have very limited options and resources. Keeping this situation in mind, PakMediaBlog has been launched in order to provide [...]
