Category: Other Stuff
VOTE NOW – Pakistan’s 2nd Annual Blog Awards
The long awaited Pakistan’s 2nd Blog Awards are here and the event is being hosted by PC World Pakistan & IDG in December 2011. The 2nd Annual Blog Awards are presented by Youtube and Google, with Nokia as the 1st Lead Partner, Djuice as the 2nd Lead Partner, where as Dell and Intel are supporting [...]
Pakistan vs India – Segregation of Two Entities But One Soul
Fourteenth of August is a very phenomenal date; it is when Pakistan came in to INCEPTION. There is a legitimate difference between ‘independence’ and ‘inception’. Independence was not achieved by Pakistan. It was achieved by ‘India’ (the before partition India and Pakistan). Thus I would not call it independence of Pakistan, but India. It is [...]
Alim Online – Caught Red Handed Online!
It was Independence Day but something happened in the online space of Pakistan that diverted the online conversation topic from Pakistan to Dr. Aamir Liaqat Husain. I am referring to the video that has been bigger hit than the film Bol itself in Pakistan. Geo reported copyrights over it and was taken down from Youtube [...]
Shoaib Durrani’s Engagement Announcement Excites Grave Robbers
The InQishaaf fanbase of unhappy aunties and confused scene-based-boyz has been dealing with a tremendous blow to the heart following the announcement that Rockstar-Dentist Shoaib Durrani of the band InQishaaf is due to be married this year. This is the 2nd time aunties and boyz will have openly contemplated mass suicide following tennis sensation Aisam [...]
Family Advocate Center Can Help
A short, wordless, hard hitting (pun not intended) TV spot by Esparza Advertising for the Family Advocate Center. Just Watch: Can this be done in Pakistan? And if so, whose willing to step up? To our female viewers I ask: Do you think this TV Spot would encourage women to make smarter relationship choices, prepare [...]
SZABIST inspires IBA
This isn’t some long post, its visual! This is one of the many promotional arts created by students of SZABIST to create awareness for an EM (Experiential Marketing) project called Experience SZABIST. It’s pretty right? You better agree because IBA students certainly do: Now many would call this cheating, but the EM course instructor Mr. [...]
Logistics Personified!
Advertisement is just about getting the right message across to the right people. Trying to many things with the ad might ruin it altogether. Here is an advertisement about a specialized service which has been rightfully understood and executed by the ad-team making it a different yet an interesting ad. They’ve used inculcated all the features [...]
Pakistan wins at the PMAA 2010
The results of the Promotion Marketing Awards of Asia (PMAA) were announced recently in Australia. This year was the first time that any Pakistani agency won amongst the very best of Asian countries from India to all the way to Australia. Specifically, Bulls Eye Communications, a home grown creative agency won 2 Dragons (awards). A [...]
Silent Salesmen
This bottle is iconic I don’t even have to mention the name of this product from small children to our grandparents almost everyone in the world knows what it is. The design of this bottle was copyrighted because this brand was being copied by so many copycats and this bottle ensured that people could tell [...]
Marketing Can Change Politics and the Country
Better political marketing will lead to better educated voter, increase the chance of re-election and encourage the Government to perform for the people and country. Or is this idea just too simplistic?
Cyclone Phet and Sea View… A Great Combo!!
I walked out of the office door with good luck and stay safe wishes from my colleagues due to Cyclone Phet which is expected to hit Sindh and Balochistan on the weekend. There have been talks going on about the intensity and the distance it has reached and not surprisingly, there have been frequent changes [...]
The Dirty War of Advertising!
This was a guest post written by Beenish Qureshi, who is a Visiting Faculty at Iqra University & Principal Strategist at Reverb 27. Since the times are changing we are moving on to modernization. Our advertising industry is also incorporating aspects some of which are culturally misfit. However, let’s not be too critical as they are catering [...]
Pepsico Launches Sting
Pepsico has now entered the energy drinks market by launching ” Sting” in Pakistan recently. The media break is pretty much visible with good frequency on selected TV channels. The quick feedback is that the selected channels are hitting the right audience. Besides, we can hear the disruptive radio executions also on most radio channels. [...]
Happy ‘Not So’ Valentine’s Day
Yes it’s that time of the year when love is in the air (kind of), When local based condom brands start offering a premium to their faithful, When hotels/motels/rest houses/flowers/bouquets go over board and overpriced. Are we thinking on the same lines?? I guess we are. Culture serves as a best reflection to a nation [...]
Pepsi World
It’s been a while once again, since I wrote anything here…though I did read many posts that other writers have contributed. I was just going through some sites for my research and in the process also came across this website created by Pepsi Cola. http://www.pepsiworldpk.com I am glad that at least there is a local [...]
HP Bloggers’ Meet UP!
Greetings Everyone! Once again I hop in after taking a long break from writing. Well this is going to be a short post as I just wanted to inform all of you that HP is calling all bloggers for a meet up. The occasion is the launch of HP Mini and the event will take place in [...]
Sugar Boycott… Playing with the Nation’s Sweet Tooth Are We?
Sugar is the talk of the town these days . . . with stock hoarding, it’s merely a matter of supply and demand. And to ad icing to the scenario, media has it’s own ways to getting people embrace the fashion, ‘Sugar Boycott”. To me it’s just a matter of deviating the nation’s attention to [...]
Banksters! Get Your Dirty Hands Off My Children
One fine morning I had guests over at my place that had children with them. My mom told me to take them children to the lounge so that they could watch some cartoons. As soon as I turned on the TV the cartoon characters were making out like crazy, I was a bit embarrassed the [...]
Four Indispensible Tools For Any Marketer
1. Google Reader If you don’t know what an RSS feed is, learn about it now and start using them! For the rest of us, we all know the number one challenge (in any industry) is keeping up to date with what is happening in your field. RSS feeds make life 1000% easier since you [...]
‘Falling Prey to the System’
I will be challenging a few assumptions in this article only for you guys to open your minds and look at the big picture. The IQ of a mob is considerably lower to that of an individual. A practical incidence of this is seen in riots when clearly a single person alone wont commit a [...]
Worst. Job. Ever.
Trump made it look easy on “The Apprentice”. I assure you it is one of the most difficult & mentally demanding tasks you will, at some point of your professional career (regardless of the industry or field) have to undertake in a management position (unless you work at one of those traditional Japanese companies that [...]
Ufone: A Satanic Organization – 666!
Yes I knew I’d intrigue you with the title of this post. In fact I actually wanted to do that because one thing caught my attention this very morning when one of my cousins jokingly said that Ufone is using the code “666″ which is the number of the Satan. And then another person present [...]
“Ramzan and Below the Line Activities… Buy Big and Still Act Low”
With Ramzan we witness a number of blessings, some are genuine while some are forced such as the case with goodwill paid under the table to police men, in simple words, bribe. However, it’s visible nature makes the premium quality of bribe quite obvious which further gets classified into various subtypes. These people simply get to [...]




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