Category: Other Stuff
Aftar/Dinner by Weblounge – Telenor Connecting With Its Customers
As always, Telenor has taken another great step towards building up its strong relationship with its customers. In the holy month of Ramadan it was Telenor, which invited its Web-Lounge customers to an Aftar-Dinner in Pearl Continental Karachi on Monday the 14th of September 2009. Telenor has always been one of the innovative companies, and [...]
Brand Loyalty in Pakistan?
Is there a company that provides such an exceptional product or service that you never go bargain hunting & proclaim brand loyalty across social networks? Are you loyalty to the same brands as you were a decade ago? My guess is, no. My time at Mission Centenarian has taught me that it’s better to sell [...]
The Day When Maxcom Went Against Books… Attention Maxcom Users!
It started as a happy Saturday. . . the day with no classes to attend this semester for the first time in Szabist. I started of with an assignment that needed nine references which means nine books and yes Google happens to be the best friend when it comes to skimming through relevant books or [...]
BodyGuard – Lest We Forget :D
Forget what you have been fed these few days and let me take you on a trip in my time machine… Now that I have been trying to find a job (with little success)… I haven’t had the time to make my usual postings and after the rebranding of the PakMediaBlog, I was looking for something [...]
A Step Closer To HellFire!
It’s the glorious month of Ramazan and the religious fervor is at zenith among the muslims. Amidst all the religious festivities where companies should give some thought to issues other than profit optimization, HBL have misguided people through advertisement for which I don’t want to single them out since all the players in the banking [...]
MY BRAND IS GONNA GET YEW HOOKED!!
With a barrage of criticism in my earlier posts, here I am with another criticism. You know what I feel the brands especially targeting the youth of the country are playing by associating attributes and characteristics which have nothing to do with the brand in the first place. No link, no connection, no synergy and [...]
Check out the Dew Tornado
It’s been a while since I posted something on the media blog. And I am shocked no body has written about some of the most amazing campaigns that are on air already. Mountain Dew has come up with it’s new Tornado copy. One of the finest ads of this year highlighting everything that Dew is [...]
Worldcall – A User’s Worst Nightmare
As most of you who may have used any Worldcall service might already know, their service is absolutely pathetic. Why it is so bad is not really a mystery. The service quality since WC’s inception has been going downhill and it took a more than a few disgruntled customers to actually make them work towards [...]
Talk About Originality? Directed by Mr Waqar Zaka…
Check out the famous foreign version of this video if you haven’t seen it, before moving on to the one below which so proudly directed by Mr Waqar Zaka… And this is the one Proudly directed by Waqar Zaka. His name appears at the end proudly showing that he directed this frame by frame theft. [...]
Consumer Rights… A fresh approach!
It has been a long time since I have contributed an article here, but actually i have been busy with my vacations in England. For a few years this has been my second home. I have escaped here every summer to unwind and enjoy the weather and this year was no exception. The quality of [...]
Sprite-Aquafina Slam
The Sprite ad, which has been on air for sometime now has received lots of applause from all ends with special praise for the song and splash effect. I believe the commercial has also received some award. All in all a great execution that reaches out to the youth in a perfect way. [...]
Pepsi – Badal Do Zamana
It is not a new phenomenon that for quite sometime Pepsi’s commercials are just not upto the mark. They are no longer inspirational. They don’t possess the sort of passion that Pepsi ads used to have once upon a time. Another reason could be that for years Pepsi was alone but it’s only for the [...]
Brand Ambassadors – Loyalties Down the Drains
There is no denial that clever selection of brand ambassadors can really do wonders for some brands. For instance many people recall Abhishek Bachchan for Motorola and IDEA campaigns; Aamir Khan for Samsung and Coca Cola. Just like once upon a time, we associated Imran Khan with the classic Pepsi commercial. We keep [...]
Telecom Sector – You Can’t Have My Piece Of The Cake
Okay guys enough of the viral/verbal jibes between UFONE and ZONG. All of us have had fun watching them and its getting too heated for my liking. Leg pulling is a part of competition but I have a doubt whether trouser pulling is, since the war of ads demonstrate this quite explicitly. I don’t feel [...]
In The Name Of Hypocrisy
Guess we all are too busy celebrating the victory since nobody has noticed a norm of television broadcasting back in the day but totally ignored by the so-called forward thinkers/visionaries/creatives of today. I remember PTV and NTM transmission used to start with Tilawat-e-Quran (Recitation of the Quran) and end with Shan-e-Nabi Naat (Homage to the [...]
Omore OMG! The Art of Happiness or Is It?
I’m sure most of you must have seen the Omore Ice Cream Ad by now. A friend of mine brought my attention to it while we were talking about random telecom crapiness so obviously Telenor’s Tom Thumb Ad was brought up and thats when he said “what’s up with that Omore ad?” and I quickly [...]
Ufone –Right In Your Face
Although I do feel PakMediaBlog has posted many articles on Ufone over the past weeks. Somehow their ad campaigns do become the talk of the town in one way or the other. Obviously, a couple of their ads are better than the rest. Now, recently they have made another concise ad after Zong [...]
The Significant “Smack That” – Ufone/Zong
“Mera number hai *yada yada yada* and mera network hai Zong, Kyun ke Zong deta hai mujhey blah blah blah.” This has been going on over and over again since a couple of weeks now and I must say it is not appealing for me at least. When it comes to the percussive marketing tactics [...]
Djuice – It’s Fun To Be Lame?
“Jigar aaj raat ka kya plan hai…” Most might recognize this line from the recent Djuice commercial bring aired promoting their new SMS package. I don’t know who is coming up with these concepts for their commercials and which telenor representative is approving them for production but this is just ridiculous. The quality of their [...]
KFC – A Terrible Experience!
Today I had the misfortune to visit KFC – the Khayaban-e-Ittehad outlet during lunch hours. A couple of us colleagues were out for a meeting and on our way back we didn’t have much time left but were really hungry as well and so just wanted to go someplace quick and this outlet was on [...]
Okay fine! But what about the Children?
“Tsk Tsk Tsk” What has gone wrong with television?? Undoubtedly television is the strongest, most persuasive and appealing form of media here in this country. We as a nation (especially the masses) believe that whatever is being said on the media is a WORD OF GOD which cannot be changed or re-written. Looking at the [...]
The Highly Irritating Robots – Warid Telecom
Talking about being “in” the market scenario, expressing yourself through the best possible acts (in terms of advertising I mean), we all want to try something new; one that has never been done before by any other company. Nowadays, since the heat is at its verge and so is the T20 World Cup, all I [...]
The Mother of all Advertisements…!
4 to 5 months back I went to “CHATKHARAY” – a chaat house situated in Defence’ infamous Khadda market. Purpose was to have a quick meal and get back to work but I found out something that made me ponder. Before having my meal I went to the Chatkharay restroom to freshen up. To my [...]
Whatever Happened to our Softwares Now?
Very recently our group of friends were having a discussion on the best of programs and dramas that were aired over the years. Not surprisingly, we ended up taking the names of the same old softwares that we normally do. It’s always the same list. Nothing seems to cross that benchmark so far. [...]
Enough or Not Enough…? That is the question
Looking at our daily lives, we see people striving day and night for success, money, fame / recognition, innovation, ideologies etc basically going after every have-able thing there is but how the attitude is shifted after the attainment of those goals remains a mystery. Human Psychology proves how the importance falls of something that you [...]
Inspiration… or Plagiarism??
We live in a world of laws, boundaries and moral values and our hand is guided by them our actions dictated by them but what happens when something falls into the cracks where this system we have built around us fails. I am of course talking about Inspiration how do we define it and what [...]
Lawn Exhibitions 2009- A Boom to Fashion Industry or an Example of Mismanagement?
Start of April had brought about the seasonal collections of lawn prints, all over Pakistan. Unlike, the past whereby only two major brands existed i.e. Gul Ahmed & Alkaram Textiles, we saw fashion swinging from every corner this year. Be it the established names like Rizwan Beyg, Maria B., Sana Safinaz etc. Models such as [...]
Use of Language in Advertisements
Language is an interesting tool to persuade or to stop others from acting or thinking in a certain way. And when this tool is used by people who are ill equipped, the results can be embarrassing, funny and fascinating. Language is a delicate tool and if one is not a native speaker, and sometimes even [...]
Chai, magar kaunsi? Lipton ya Tapal..?
Drinking tea defines our culture as well as history. Around 95% of the total world’s population is relatively familiar with tea, its strong and sensational aroma and its soothing, yet slightly bitter astringent flavour (taste). After water, tea is the most widely-consumed beverage in the world. In Pakistan, almost every 10th person is a tea [...]
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