All Entries in the "Marketing" Category
Ramadan Is Olpers Ramadan
Muslims all over the world greet Ramadan with great enthusiasm. For every Muslim, Ramadan is a way of pleasing the Almighty and for most brands around the world Ramadan is about pleasing and getting close to their Muslim consumers. Over 1.57 billion Muslims around the world serve as a huge opportunity for any brand and [...]
Silent Salesmen
This bottle is iconic I don’t even have to mention the name of this product. From small children to our grandparents almost everyone in the world knows what it is. The design of this bottle was copyrighted because this brand was being copied by so many copycats and this bottle ensured that people could tell [...]
Nudity in Advertisements
One of the marketing concepts taught to us last semester included not to have promotions based on nudity or that indicative of any traces of racism. Nude advertisements sound weird and people would wonder about how an advertisement can be nude, however, the example given by our teacher was quite self explanatory, it was Magnum’s [...]
Scent Marketing II… Lets Pick That Nose People!!
I’m sorry for grossing all of you out but I just couldn’t resist . For all those who didn’t read my last article check it out here!. A little recap on the previous article would be that how ‘scent marketing’ is becoming a key discussion area for marketers across the globe. I mentioned earlier that I [...]
Scent Marketing… I Bet Your Nose Knows
[Image Credits: http://www.design-emotion.com/2006/12/08/scent-branding-using-the-power-of-smell-to-get-consumers-emotional-and-to-buy-your-stuff/] Its been such a long time since I’ve contributed to PakMediaBlog that I forgot my password… and after about a hundred tries I finally remembered and man its good to be back … I love to write and being away from writing was like getting a tattoo removed. Not that I have one [...]
Coca Cola Initiates the First Ever Live Billboard in Pakistan
And once again Coke proves its *Out of Box* thinking! I bet everyone who’se been following my blog posts must be knowing i live close to sea view so any activity or unusual branding taking place at Sea View is hard to miss! Sundays are the most dreaded days for a person who lives close [...]
OlFrute – Going Round the Roundabout!
Olfrute, the new fruit brand launched by Engro, has recently decorated the entire roundabout near their office with fruit shaped standees dug in the garden. Taking a right from Mc Donalds (Sea View), you will first come across the roundabout which once had 2 white horses strategically positioned there but now one horse has been [...]
