Category: Marketing
Brand Asim Jofa & it’s Hilarious Imagination
It’s strange how these lawn brands have tapped onto the minds of nutshells with their still trapped inside the box positioning. For example, it gets to be the season of lawn exhibitions and road turmoil when the birds of a feather flock together for the sake of trend so that they get to carry the [...]
Psychopaths Rejoice Over Asim Jofa 2012 Campaign
Thanks to a new clothing line, all manner of working and non working women can identify themselves with a brand that promotes the existence of all sorts of people, regardless of how unproductive they really are. Asim Jofa campaigns for 2012 call for personifying all manner of women as potential customers, even raging psychopaths. “I [...]
McDonalds Specialty Coffee
McDonalds’ Specialty Coffee, now is that coffee? Well maybe, depends on your conditioned taste for the beverage. However, their campaign these days is quite eye catching in terms of the display of coffee variants they have to offer, at the same time capitalising on the mindset of most local consumers about coffee who think that [...]
Junaid Jamshed’s Lawn Exhibition, ‘Strike it’, ‘Rip Off’, ‘Bare it’ (Your Pocket)
LIKE IT! BUY IT! WEAR IT! Ladies! Ladies! And Ladies all the way! Junaid Jamshed’s lawn exhibiting is awaiting your arrival with a pocket that should be heavier than you … not that I am calling you fat or his lawn customers obese but it’s just becoming a norm of the rip off lawn brands [...]
The Google Deception
Rocky Agrawal has pointed out something very astute in a post from five days ago on Venture Beat: Google’s method for calculating the number of registrants and users of its social networking service Google+ is severely flawed. For instance, it can’t and shouldn’t count as registration for Google+ if you’re forced to do so while [...]
SZABIST Team TVC for Omore
Three undergraduate students of a local business school created this TV Spot as part of an inter-university contest revolving on Engro Foods’ delicious ice cream brand OMORE The student competition held by the IBA Marketing Club (IMC) is titled ‘Omore Ad War 2011′ and students from various colleges and universities are invited to participate and [...]
Pakistan Cables Targets Customers Unaware of Apple
The marketing team of Pakistan Cables decided to copy ads from Apple, hoping that their target audience has never seen an Apple commercial in their lives. Here are 15 “Im a Mac, I’m a PC” commercials: Here is the Pakistan Cables ad: We do not have an absence of creative people, rather a surplus of [...]
New TV Spot from Faysal Bank Limited
New TV Spot from Faysal Bank Limited on ‘Bank of Ambition’. Share your thoughts on it below …
AXE acknowledges Monotheist Beliefs
Unilever’s number one body spray brand for men released a timely TV spot earlier this month that utilizes the story of Noah to promote its sexist and degrading end of the world fragrance AXE 2012. The company is most famous for its Dove line which promotes healthy self images for women, a total contradiction from [...]
Event Preview: The Sketchathon by Firefly Theatre
From the team that brought you “All in the Family”, “Thoda Pyar Thoda Murder” and “The Office”, Firefly Theatre is back with The Sketchathon – 90 Minutes, 20 Sketches, 7 Actors with an original collection of Sketch Comedy featuring: • Army of the Third Kind • The Misinterpreted Fireman • The Cellphone Convention • Socrates [...]
SZABIST Inspires IBA … Again
We did a similar story early last year. SZABIST students put together an event last year called SZABIST EXTRAVAGANZA 2011, which was basically a repacked rip-off of LUMS Olympiad. The art work for the former event was this for 2012, IBA is doing an event called Advertise This | IBA Enigma 2012, with this image [...]
Siemens Over Hermes Causes Controversy
The placement of a Hermes (handbag retailer) billboard under a Siemens logo has stirred anger and controversy with the mullah party near Two Swords in Clifton, Karachi. When asked why the placement upset them, the mullah’s shyly neglected the clarify the issue. Personally I see nothing wrong with it, its just Hermes appearing under Siemens [...]
OLX Services Interest Vendors Launching Brand
OLX has branched out to Pakistan, now extending its reach in providing a simple solution to the complications involved in selling, buying, trading, discussing, organizing, and meeting people near you, wherever you may reside. Check out their Facebook Page and official website for further details. The service offering is so appealing that even the media [...]
Rise of Connected Consumers
P&G’s Old Spice body wash experienced a 55% rise in sales turnover within a week of releasing the heavily shared and viral sensation “Smell like a man, man” campaign which attracted 35 million views on YouTube and almost 150,000 followers on Twitter. From 2005 to 2010: (a) the number of Internet users went from one [...]
Cadbury meethay main Kia hai…
The new ad campaign of Cadbury is well thought idea; as it covers all the aspects of brand positioning to brand development which in whole add value to the brand image. The new ad campaign beautifully coveys the message of substituting an idea of having a dessert after dinner with a bar of Cadbury, like [...]
Top 9 Scenes from MI4
Earlier this week, my clients invited me to an advanced private screening of MI4 in Karachi. Instead of writing a review of the mind blowing masterpiece, I’ll just be listing the best scenes … 9. “Light the Fuse” – the opening sequence follows a lit fuse maneuvering its way around clips from all MI movies [...]
Top 5 Thursday Articles
Because its not Friday yet, and you need some down time, we’ve compiled 5 articles from the web that manage the balance between time pass and worthy of a water-cooler conversation 1. Dinosaurs Inhabited Antarctica 1st … then again its FOX NEWS so how valid can it be, am I right? No? Okay. 2. Canadians [...]
Dark Knight Rises [HD Trailer)
Warner Bros. Pictures’ and Legendary Pictures’ “The Dark Knight Rises” is the epic conclusion to filmmaker Christopher Nolan’s Batman trilogy, Leading an all-star international cast, Oscar(R) winner Christian Bale (“The Fighter”) again plays the dual role of Bruce Wayne/Batman. The film also stars Anne Hathaway, as Selina Kyle; Tom Hardy, as Bane; Oscar(R) winner Marion [...]
Supreme Joshilay: New Packaging Old Tea?
I’ve heard a bit about this project before it went on air. Owing to the fact a friend acted in it and another was involved in the concept, plus the general buzz. I made a conscious effort to sit down and watch it. The starting was an endless stream of ads that got me thinking [...]
Central Park OST
Excerpt from Bluebrain‘s Blog: “Washington DC-based duo Bluebrain’s latest release is not a traditional album — it can’t be listened to passively in one sitting or, for that matter, at just any location. ‘Central Park’ is a site-specific work of music that responds to the listeners location within the stretch of green of the same [...]
Mattel Enters Wonderland
Brazilian media innovation agency Ageisobar, has developed colorful and playful TV spots for toy designer Mattel, directed by Rodrigo Pasavento “We Create, Your Kid Imagines” For Girls “This gives me an idea for my coming weekend” – Chelsea Correia (Director at 22Tango Search) “That was beautiful … Initially I was surprised at the absence of [...]
Klaypex Refreshes Dubstep
The latest buzz for fans of electronic music comes from Canadian duo ‘Johnny and Mark’, collected known as KLAYPEX. Connect with them on Facebook, Twitter, YouTube and Soundcloud for some mindblowing original and remix tracks. The only known interview they’ve done so far can be found on CandyBeats. To get in touch with them, email [...]
Cadbury Dairy Milk’s Fascinating Outdoor Campaign
Life is incomplete without sweet things to eat and it no doubt becomes wonderful with the supply of chocolate. God bless the Mayan Civilisation and the Aztec Empire for establishing cocoa trade back in 600 AD. No food can be as fulfilling as chocolate and as Louis Lemery (1702) out it in words, “It’s strengthening, [...]
Branding Pakistan, “Which Country Can Do More For Your Peace?”
Is this how they are branding Pakistan? An injured ‘Peace Facilitator’? Do they even advise for viewer discretion for such advertisements? It’s odd how bloodshed and turmoil have collectively been associated with the country that is decaying from within because of corrupt termites and obviously when Pakistan is at the mercy of a destructive political [...]
![Coke vs Pepsi – The History of Cola Wars [Infographic]](http://pakmediablog.net/wp-content/themes/wp-clear_basic v2.0/scripts/timthumb.php?src=http://pakmediablog.net/wp-content/uploads/2011/11/coke-vs-pepsi-150x150.jpg&w=150&h=150&zc=1 "Coke vs Pepsi – The History of Cola Wars [Infographic]")
Coke vs Pepsi – The History of Cola Wars [Infographic]
Arch-rivals, Coca Cola and Pepsi have been fighting for soda market shares since over a century now. And today we know that in some markets Coca Cola has a bigger share, while Pepsi leads the rest. Have you ever thought or got the opportunity to find out where these cola wars all started and how [...]
Greens and Blues of the Banking Industry!
Enough said about the false practices, cheats and money laundering scenes with the banking industry. The bankers dress clean but the industry ethics and working is such that its not even close to the word ‘clean’. We all know the money made by most of the conventional bankers and also some islamic bankers is far [...]
@Walmart: The Path of Billions
The recent launch of @WalmartLabs, is working towards utilizing the data collected online in customer social networks in an attempt to reshape the future of shopping. This is just one of the many efforts by global retailers to capitalize on the e-commerce push. Like other retailers interested in making billions in revenue, Walmart intends to [...]
P&G’s International IDS Challenge 2012
Some opt for student council, a hoard go to MUN and few try sports – in the name of building their personal brand, professional network and exposure. But none of these equate even remotely close to breakneck challenges at an international scale between universities, esp the challenges hosted by Fortune 500 companies. That’s what P&G’s [...]
TalkShawk Fast Forward & Nostalgia
The recent TVC by Telenor suggests that there is more to sensible thinking and creativity than the dance inflicted advertisements for the telecom sector. However, it’s more nostalgic in terms of people relating to such a concept especially almost a decade ago when there was a trend of calling cards and less of mobile phone [...]
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