All Entries in the "Marketing" Category
The Dirty War of Advertising!
Since the times are changing we are moving on to modernization. Our advertising industry is also incorporating aspects some of which are culturally misfit. However, let’s not be too critical as they are catering to the new generation. They only show what we want to see. But taking that point forward, are we forgetting the [...]
Pepsico Launches Sting
Pepsico has now entered the energy drinks market by launching ” Sting” in Pakistan recently. The media break is pretty much visible with good frequency on selected TV channels. The quick feedback is that the selected channels are hitting the right audience. Besides, we can hear the disruptive radio executions also on most radio channels.
Sting [...]
Modern Day Marketing Communication Forum – Karachi
Marketers,
We are pleased to inform you that we are arranging forums of top marketers of Pakistan with an intention of a structured healthy discussion/debate on “modern day marketing communication” – we would be trying to judge the space that digital media has created for itself within the mix.
An event where the TOP marketers of the [...]
Happy ‘Not So’ Valentine’s Day
Yes it’s that time of the year when love is in the air (kind of), When local based condom brands start offering a premium to their faithful, When hotels/motels/rest houses/flowers/bouquets go over board and overpriced. Are we thinking on the same lines?? I guess we are.
Culture serves as a best reflection to a nation and [...]
![Olper's TV Ad 2010 - Thematic [Video]](http://pakmediablog.net/wp-content/uploads/2010/02/olpers.jpg)
Olper’s TV Ad 2010 – Thematic [Video]
Check out the Engro Foods, Olper’s TVC (2010) by JWT. The commercial is directed by Asim Raza from the Vision Factory and features well known faces such as Nadia Khan, Ayesha Sana, Ayesha Alam, Sana Tariq, etc.
What do you think about this new campaign? Is it an attempt the keep Nestle distant from the Olper’s [...]
![Cadbury Dairy Milk - Animation [Video]](http://pakmediablog.net/wp-content/uploads/2010/02/dairymilktn.jpg)
Cadbury Dairy Milk – Animation [Video]
Yet another effort by Cadbury Dairy Milk to build a campaign around happy occasions in Pakistan, and this time its an animation. I personally feel that this animation is a lot better than Cadbury Dairy Milk’s TVC that went on this year. It is a cute animation with a well connected purple theme that represents Dairy [...]
Coke Happiness – Viral Video
I’ve heard marketers talking about finding ideas for viral marketing, but its not always so easy to come up with that killer idea. I was browsing through Youtube a couple of days back when the following Coke video caught my attention. Coke talks about spreading happiness in their communication and thats what they are trying [...]
IPL (Indian Prejudice League)
Yet again all my hue and cry has fallen on deaf ears has failed to wake up the authors who think they’re some kind of revolutionists. We are too busy monitoring marketing and advertising campaigns and miss out on the big ASS events. Recently the Indo Pak peace process (I [...]
Deceptive Advertising
Deceptive advertising is a norm in places that have no consumer rights practiced or exist just for the sake of existing on paper. It involves persuading people into purchase decisions they would not normally make since the product would fail to satisfy their needs. However, it is surprising why some renowned fast food chains would [...]
Brand Façade (Yes! We can’t)
Intertwined as it may seem a brand can be given maximum leverage if the nuances of a brand and human psychology are on the same wavelength. Taking into account our social behavior and the moral values or the lack thereof which we practice/preach the brands need to cash in on the constantly changing human behavior.
The [...]
Brand Personification
Brand personification is a concept which is rather new in our market as the rate of oblivion is surprising when especially you try to do some research on this topic. It’s a concept prevailing in the Western market since the 1940’s and 50’s, however, marketers over here have started making good use of it recently. [...]
Zong Student Entrepreneur Program: Such A Disgrace!
I’ve been noticing this campaign by Zong since months now, but its the point now that I just can’t take it anymore. Have anyone of you heard about this Zong “Student Entrepreneur” Program. For those of you who don’t know, its a campaign by Zong to ask students to sell Zong connection and generate commissions [...]
Dairy Milk TV Ad (2009)
I just saw the Cadbury Dairy Milk Ad for 2009. The ad is again based on youngsters with the brand positioning towards the teenagers and not directly towards the kids audience. This was an intelligent move by Cadbury for Dairy Milk, as initially they used to target the kids and adult audiences separately with entirely [...]
Jingle Based Advertising! Does It Work?
As consumers, we always tend to recall the sing along advertisements more as opposed to the other ones. This is an art that some advertisers have pulled of extremely well, where as the rest have failed miserably with their attempts. I personally feel and have experienced that jingle based advertisements are more likely to cling [...]
Susu Diapers Anyone?
I was passing by through the Saddar area a few days ago when I had to stop on a signal. While I was waiting for the signal to turn green, a saw a delivery truck on the opposite side of the road. The truck was painted in red and had some brand name written on [...]
