Category: Advertising
Facebook Lawn
Ever heard the proverb SHOOTING ONESELF IN THE FOOT?? Yes you all must’ve but have you seen that put into practice?? I doubt it. I’m pointing towards Firdous Lawn which launched their summer spring lawn collection recently, hired the top faces from Bollywood for the past two years spending millions of rupees also covered every [...]
Behind The Scenes – Pepsi Pakistan ICC World Cup 2011 TVC
We’re lucky to get these sneak preview behind the scene videos of the Pakistan Cricket Team shooting for the Pepsi Pakistan’s ICC World Cup 2011 TV commercial. Watch the stars in a fun and exciting mood as they shoot for the ad, with bloopers and Afridi celebrating his birthday towards the end of the second [...]
A Cure for Cancer? There’s an App for That!
Ok not quite but you never know. Apps have been great fun over the years but with over 300,000 apps on Apples App Store how many have proved useful for either the customer or a business?
Coke Cricket Junoon – Campaign Review
Coke cricket junoon, I’m sure you know about this campaign or rather idea from Coke. For the football world cup Coke globally went all out but our local company strangely ignored the event that they were official sponsors for. For the WC 2011 however it’s Coke that is going great guns while Pepsi (sponsors) are [...]
Wall Advertisements: Beautification of the City at its Worst!
Stuck at the Baloch Colony flyover today, trying to avoid the beggars who kept knocking at my window asking for money… my eyes decided to examine the surroundings of the bridge I was stranded at. And what did I see? Advertisements, advertisements and more advertisements. Be it on the electricity pole next to my window [...]
Tarang: Fully Rangeen Yet Again!
Some brands have an entertainment value which compels the viewers (read consumers and potential consumers) to take a look at their communication. In Pakistan, Tarang continues to be one such brand. From its inception, Tarang as a brand continues to carry the whole “Filmi”, “Lollywoodish (if there is such a word!)” and “Festive” feel in [...]
![Coca Cola Cricket Junoon – TVC [Video]](http://pakmediablog.net/wp-content/themes/wp-clear_basic v2.0/scripts/timthumb.php?src=http://pakmediablog.net/wp-content/uploads/2010/12/uncle-cricket-150x150.jpg&w=150&h=150&zc=1 "Coca Cola Cricket Junoon – TVC [Video]")
Coca Cola Cricket Junoon – TVC [Video]
With Pepsi always being the main sponsor and highlight of cricket in Pakistan, Coca Cola ends up playing safe specially when the cricket world cup is around. The ICC Cricket World Cup 2011 kicks off in mid February 2011 and Coca Cola has already started to build up the cricket fever from 1st December 2010. [...]
Virally Viable: Wikileaks… Butterfly Doesn’t!
Agencies and brand teams in Pakistan are risk averse to the extent that they end up killing the creativity. Brand teams don’t want to take risks because they just keep doing their jobs to get better promotions on showing the numbers their senior management wants to see; and agencies just want to do their regular [...]
Logistics Personified!
Advertisement is just about getting the right message across to the right people. Trying to many things with the ad might ruin it altogether. Here is an advertisement about a specialized service which has been rightfully understood and executed by the ad-team making it a different yet an interesting ad. They’ve used inculcated all the features [...]
7 UP – Thumbs Up Advertising – Simpler is Better!
Just a quick blog post to refresh your minds. I noticed my previous blogs have focused on criticizing adverts but this one’s a little different and I might not like the drink but I like their concept and execution! No doubt the ‘Simpler is Better’ advertising must have gone through a strenuous task of coming up with [...]
![Sprite Music Studio TVC [Video]](http://pakmediablog.net/wp-content/themes/wp-clear_basic v2.0/scripts/timthumb.php?src=http://pakmediablog.net/wp-content/uploads/2010/10/sprite-150x150.jpg&w=150&h=150&zc=1 "Sprite Music Studio TVC [Video]"){kind=icon}
Sprite Music Studio TVC [Video]
Sprite’s recent attempts of targeting youth through its advertising has been very interesting. The most recent Sprite campaign, ‘Mujhe Khud Pe Hai Yaqeen’ has actually caught attention of the youth. The whole point of this TVC is mainly to highlight the new Sprite jingle. The TVC concept is rather average where they show a guy [...]
TOYO Plastic & Washing Machines? Oh No… Not again!
If you have witnessed the recent advertisements from TOYO, then I can say with full surety that either you would have fallen off your seats laughing or cursed the advertisement agency for coming up with such an ad. I experienced both!! If I get into explaining what exactly happens in the advert, I might loose [...]
News Shoes Old Socks!
What can be more frustrating than local marketers claiming that social media is a fad and a big risk? Local marketers treating new media like old media. That’s my rant for today and sadly for quite a while. As a person who is passionate about digital and social and all its potential to democratize Pakistani [...]
![As Seen on TV – Evil Eye Protector [Video]](http://pakmediablog.net/wp-content/themes/wp-clear_basic v2.0/scripts/timthumb.php?src=http://pakmediablog.net/wp-content/uploads/2010/10/evileye3-150x150.jpg&w=150&h=150&zc=1 "As Seen on TV – Evil Eye Protector [Video]")
As Seen on TV – Evil Eye Protector [Video]
For all those who have WorldCall connection for their television sets, they have probably come across the advertisement for *Evil Eye Protector* endorsed by ‘As seen on TV’. I don’t normally watch any advert by them coz of the simple reason, their ads are repeated twice and are just too long for me to bear. [...]
![Kashmir – Premium Gold TVC 2010? Appropriate? – [Video]](http://pakmediablog.net/wp-content/themes/wp-clear_basic v2.0/scripts/timthumb.php?src=http://pakmediablog.net/wp-content/uploads/2010/10/iman-ali-150x150.jpg&w=150&h=150&zc=1 "Kashmir – Premium Gold TVC 2010? Appropriate? – [Video]")
Kashmir – Premium Gold TVC 2010? Appropriate? – [Video]
I don’t know if any one of you have seen this new Kashmir Premium Gold’s TVC for 2010. It just started airing on TV in the previous week I guess and the ad literally blew me away! I mean not in a positive sense. It’s pointless and stupid and I am seriously surprised as to [...]
Breaking the Blackberry Stereotype
Certain telecoms from Pakistan and India have taken a brave step and tried to familiarize a product with the masses which was known only to niches. Blackberry had an image of seriousness, decency and class but in order to chalk up the revenues for their company the strategy has now been changed and the product [...]
![Surf Excel – Daadi Ek Minute TVC [Pakistani Adaptation]](http://pakmediablog.net/wp-content/themes/wp-clear_basic v2.0/scripts/timthumb.php?src=http://pakmediablog.net/wp-content/uploads/2010/09/surf-excel-matic-150x150.gif&w=150&h=150&zc=1 "Surf Excel – Daadi Ek Minute TVC [Pakistani Adaptation]")
Surf Excel – Daadi Ek Minute TVC [Pakistani Adaptation]
Surf Excel, the leading detergent/washing powder, has been talking about dirt being good in all their international campaigns, and this year also they have adapted an international copy for their TV advertising in Pakistan. The ad is cute as all previous Surf Excel campaigns and has created a lot of talkability around the ad and [...]
Ad Rant: Mobilink Jazz Thinks They Picked On Ufone!
You must have seen what Mobilink Jazz tried to do by jumping in the blame game when they released the following TVC featuring Azfar and Mani to pick on Ufone. Well I know I’m late in writing this rant that I should have published like ages ago, but my in-consistent blogging routines are to be [...]
Mobilink – Jazz Non-Stop Call Masti – Featuring Ali Zafar & Meesha Shafi
The last Jazz commercial featuring Ali Zafar and Meesha Shafi by the telecom giant Mobilink, was just a waste of production costs and artists in my opinion, as I don’t think it came out as it the brand team might have expected. Firstly the concept of the ad is just basic, although it does highlight [...]
McDonalds Advertising Through Celebrity Endorsements
McDonalds have been using various celebrity endorsements for their advertising in recent campaigns. The last few campaigns with Call did give them an edge of generating hype, as the band had been making advertising jingles for Mcdonalds also. I am not sure of the campaign outcome of course (if anyone could pool in here), but [...]
Olpers Dua Effect
Olper’s FaceBook page gave consumers an opportunity to share their prayers (Duas) this Ramzan that evoked a sense of patriotism and brought Pakistanis together showing us as one nation when we need each other most. It is during this time of hardship that the flood victims need their fellow citizens more than anyone else around [...]
Ramadan Is Olpers Ramadan
Muslims all over the world greet Ramadan with great enthusiasm. For every Muslim, Ramadan is a way of pleasing the Almighty and for most brands around the world Ramadan is about pleasing and getting close to their Muslim consumers. Over 1.57 billion Muslims around the world serve as a huge opportunity for any brand and [...]
Nudity in Advertisements
One of the marketing concepts taught to us last semester included not to have promotions based on nudity or that indicative of any traces of racism. Nude advertisements sound weird and people would wonder about how an advertisement can be nude, however, the example given by our teacher was quite self explanatory, it was Magnum’s [...]
Brand Elections 2010
Brand Elections 2010 is the largest single survey research of its kind, featuring a representative 10,000 sample across all SECs and over 3500 brands of Pakistan to determine the Top Brands by Target Audience, Top Brands by Region, Top Brands by 50+ Categories and Overall Top 100 Brands of Pakistan.
Do The Dew!!!
The much awaited Mountain Dew tvc is finally completed and will be coming on to your TV screens from today. The ad is already up virally.
Stone Age of Online Marketing
Emergence is being noticed since last 5 years in the online advertising market of Pakistan where Companies are embracing digital media but the question is; why haven’t we noticed something which has overwhelmed us. Confusion in the online industry of the country is widespread and clear principles are neglected.This makes us think how we are [...]
History of Advertising
Advertising dates back to ancient Egyptian and Greek times in 3000 B.C when, most argue that literacy was not common, however, some say that cave drawings still found today were one of the forms of advertising as images and symbols helped get the message across. This is what you would find in books which convince [...]
Pakistan has World Cup Fever
The World Cup is here! Millions across the globe will have their eyes transfixed to their TV screens, watching the best take on the best in South Africa. We’ll be awed by the likes of Ronaldo, with his infamous step-overs, trying to take on Real Madrid team mate Kaka for a place in the finals. [...]
When Meerkats and Coins are More Creative Than Pakistan
The ability to transcend traditional ideas, to be original, progressive, and imaginative that’s what it means to be creative and advertising companies and are just oozing with creative ideas ready to be turned into campaigns. Or so you would think?
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