Category: Agencies

Adidas Gets Original With Icons

Babar Khan | August 13, 2011 | 0 Comments

Through the years, Adidas has been synonymous with hip-hop and icons every since Run-DMC sang about their Superstar kicks in ‘My Adidas. This week, Kamp Grizzly and adidas Originals unveiled their Fall 2011 “all Originals” campaign, with a national television and digital roll-out. The campaign features entertainment icons such as Snoop Dogg, NBA stars Dwight [...]

The Death of a Brand

Tyrone Tellis | January 11, 2011 | 2 Comments

I remember when I interned at JWT in the summer of 2002, one of the most exciting and vibrant brands in the portfolio, was Brooke Bond. With great admiration and satisfaction I would view the ads on TV. I loved the whole brand identity, the line ‘Yehi to hai woh Apnapan’ was one of the [...]

TOYO Plastic & Washing Machines? Oh No… Not again!

Zahra Baray | October 17, 2010 | 2 Comments

If you have witnessed the recent advertisements from TOYO, then I can say with full surety that either you would have fallen off your seats laughing or cursed the advertisement agency for coming up with such an ad. I experienced both!! If I get into explaining what exactly happens in the advert, I might loose [...]

Olpers Gets Social With The Next Big Thing

Hiba Moeen | September 18, 2010 | 2 Comments

Olper’s is being known as a brand associated with a ground-breaking Ramzan Campaign each year and stand out from the rest of the competition as far as advertising is conceren ed. This not only gives it an upper edge for the brand but paves way for good product recognition. It’s thriving to be different not [...]

Cadbury Dairy Milk – Animation [Video]

Sarosh Waiz | February 9, 2010 | 4 Comments

Yet another effort by Cadbury Dairy Milk to build a campaign around happy occasions in Pakistan, and this time its an animation. I personally feel that this animation is a lot better than Cadbury Dairy Milk’s TVC that went on this year. It is a cute animation with a well connected purple theme that represents Dairy [...]

Online Marketing Fueled by Octave Interactive in Pakistan

Sarosh Waiz | June 10, 2009 | 7 Comments

As marketers when we talk about trying out new mediums, we all look forward to finding an agency for us which can get the job done efficiently and effectively. And although most of us have been using the internet for almost about a decade now, we either tend to miss out the opportunity of advertising on [...]