Category: Brands
Cadbury Dairy Milk’s Fascinating Outdoor Campaign
Life is incomplete without sweet things to eat and it no doubt becomes wonderful with the supply of chocolate. God bless the Mayan Civilisation and the Aztec Empire for establishing cocoa trade back in 600 AD. No food can be as fulfilling as chocolate and as Louis Lemery (1702) out it in words, “It’s strengthening, [...]
Branding Pakistan, “Which Country Can Do More For Your Peace?”
Is this how they are branding Pakistan? An injured ‘Peace Facilitator’? Do they even advise for viewer discretion for such advertisements? It’s odd how bloodshed and turmoil have collectively been associated with the country that is decaying from within because of corrupt termites and obviously when Pakistan is at the mercy of a destructive political [...]
![Coke vs Pepsi – The History of Cola Wars [Infographic]](http://pakmediablog.net/wp-content/themes/wp-clear_basic v2.0/scripts/timthumb.php?src=http://pakmediablog.net/wp-content/uploads/2011/11/coke-vs-pepsi-150x150.jpg&w=150&h=150&zc=1 "Coke vs Pepsi – The History of Cola Wars [Infographic]")
Coke vs Pepsi – The History of Cola Wars [Infographic]
Arch-rivals, Coca Cola and Pepsi have been fighting for soda market shares since over a century now. And today we know that in some markets Coca Cola has a bigger share, while Pepsi leads the rest. Have you ever thought or got the opportunity to find out where these cola wars all started and how [...]
Greens and Blues of the Banking Industry!
Enough said about the false practices, cheats and money laundering scenes with the banking industry. The bankers dress clean but the industry ethics and working is such that its not even close to the word ‘clean’. We all know the money made by most of the conventional bankers and also some islamic bankers is far [...]
Sunsilk Lively Clean & Fresh – Blue Ocean Strategy?
It was a very creative thought, when a very famous writer whose name no one knows, once said “When all think alike, then no one is thinking”. But the idea struck everybody, and we all understood the importance of innovation and creativity and standing out as an individual, group or as a team meant. Similarly, [...]
Bank of Scotland Works Weekends
The new TV spot from the Bank of Scotland journeys through time towards its origins, with a voice over assuring current and future prospects of its highly revered customer relationship commitment even on the weekends. The spot by UK based ad agency RKCR/Y&R is simple enough but the detail in all the environments conveys a [...]
McDonald’s Icy Stunts, Worth Every Dollar
To propel interest in its ‘Dollar Drinks Campaign’ towards Canadian audiences, McDonald’s and ad agency Cossette teamed up for an activation designed to visually convey the offering benefits and grant the target group the means to test it. An ice sculpture, filled with Canadian dollar coins in the shape of McD’s signature ‘M’ or Golden [...]
L’Oreal Uses Facebook to Help Salons
In an effort to boost sales and brand loyalty, earlier this year L’Oreal teamed up with Buddy Media in a partnership with the intention of assisting local salons via the social media landscape of Facebook. Any salon can now create a customized tab on their Facebook page which will grant them the ability to promote [...]
Superbrands
The mid nineties witnessed the first step of Superbrands with the aim of promoting the concept of branding through the illustration of renowned brands and creating awareness about how they evolved and contributed to branding in general. The case studies now distributed have emerged to be known as Branding Bibles with the first publication dating [...]
Facebook Lawn
Ever heard the proverb SHOOTING ONESELF IN THE FOOT?? Yes you all must’ve but have you seen that put into practice?? I doubt it. I’m pointing towards Firdous Lawn which launched their summer spring lawn collection recently, hired the top faces from Bollywood for the past two years spending millions of rupees also covered every [...]
Crowd Sourcing
The form of crowd sourcing that we are seeing in Pakistan is probably not as acute as in the international markets but rather an attempt to seek insight in to consumer minds, who through crowd sourcing strategies are becoming direct participants in driving the brand according to local preferences.
Coke Cricket Junoon – Campaign Review
Coke cricket junoon, I’m sure you know about this campaign or rather idea from Coke. For the football world cup Coke globally went all out but our local company strangely ignored the event that they were official sponsors for. For the WC 2011 however it’s Coke that is going great guns while Pepsi (sponsors) are [...]
Tarang: Fully Rangeen Yet Again!
Some brands have an entertainment value which compels the viewers (read consumers and potential consumers) to take a look at their communication. In Pakistan, Tarang continues to be one such brand. From its inception, Tarang as a brand continues to carry the whole “Filmi”, “Lollywoodish (if there is such a word!)” and “Festive” feel in [...]
The Death of a Brand
I remember when I interned at JWT in the summer of 2002, one of the most exciting and vibrant brands in the portfolio, was Brooke Bond. With great admiration and satisfaction I would view the ads on TV. I loved the whole brand identity, the line ‘Yehi to hai woh Apnapan’ was one of the [...]
Jazz Jazba – Launched with a Copied Logo! What Jazba?!
There is not much to say as I always keep ranting about the lack of creativity in the Pakistani advertising agencies, a friend just revealed that the Jazz Jazba logo is a copied one. How can someone create a brand on a copied concept in the first place? Just highlights how agencies work in Pakistan. [...]
National Foods – Losing Ground to Sustain Competition Battle
This blog post is written by an Anonymous Writer. Marketers are strange in this country, as they have no thought process behind anything that they do. Like the whole nation itself, everyone is emotionally stupid and are always battling it out for things that don’t matter . So what if the so called marketers have [...]
7 UP – Thumbs Up Advertising – Simpler is Better!
Just a quick blog post to refresh your minds. I noticed my previous blogs have focused on criticizing adverts but this one’s a little different and I might not like the drink but I like their concept and execution! No doubt the ‘Simpler is Better’ advertising must have gone through a strenuous task of coming up with [...]
TOYO Plastic & Washing Machines? Oh No… Not again!
If you have witnessed the recent advertisements from TOYO, then I can say with full surety that either you would have fallen off your seats laughing or cursed the advertisement agency for coming up with such an ad. I experienced both!! If I get into explaining what exactly happens in the advert, I might loose [...]
Breaking the Blackberry Stereotype
Certain telecoms from Pakistan and India have taken a brave step and tried to familiarize a product with the masses which was known only to niches. Blackberry had an image of seriousness, decency and class but in order to chalk up the revenues for their company the strategy has now been changed and the product [...]
Mohammad Yousuf Chops It Down To Third Man!
In the recently concluded Pakistan vs England ODI series which was known for all the wrong reasons, something from the marketing world came up which wasn’t noticed even by the PCB officials.
![Surf Excel – Daadi Ek Minute TVC [Pakistani Adaptation]](http://pakmediablog.net/wp-content/themes/wp-clear_basic v2.0/scripts/timthumb.php?src=http://pakmediablog.net/wp-content/uploads/2010/09/surf-excel-matic-150x150.gif&w=150&h=150&zc=1 "Surf Excel – Daadi Ek Minute TVC [Pakistani Adaptation]")
Surf Excel – Daadi Ek Minute TVC [Pakistani Adaptation]
Surf Excel, the leading detergent/washing powder, has been talking about dirt being good in all their international campaigns, and this year also they have adapted an international copy for their TV advertising in Pakistan. The ad is cute as all previous Surf Excel campaigns and has created a lot of talkability around the ad and [...]
Olpers Gets Social With The Next Big Thing
Olper’s is being known as a brand associated with a ground-breaking Ramzan Campaign each year and stand out from the rest of the competition as far as advertising is conceren ed. This not only gives it an upper edge for the brand but paves way for good product recognition. It’s thriving to be different not [...]
Marketing Lessons from an Unusual Place
The following post is not an affirmation to a particular brand of Islam nor is it meant as a disparaging comparison but simply a highlighting of marketing practice. The views expressed are my own and not necessarily held by the editors of PakMediaBlog. Picture taken from ilovedawateislami.blogspot.com In my opinion it ranks as Pakistan’s fastest [...]
Olpers Dua Effect
Olper’s FaceBook page gave consumers an opportunity to share their prayers (Duas) this Ramzan that evoked a sense of patriotism and brought Pakistanis together showing us as one nation when we need each other most. It is during this time of hardship that the flood victims need their fellow citizens more than anyone else around [...]
Ramadan Is Olpers Ramadan
Muslims all over the world greet Ramadan with great enthusiasm. For every Muslim, Ramadan is a way of pleasing the Almighty and for most brands around the world Ramadan is about pleasing and getting close to their Muslim consumers. Over 1.57 billion Muslims around the world serve as a huge opportunity for any brand and [...]
Coca Cola Initiates the First Ever Live Billboard in Pakistan
And once again Coke proves its *Out of Box* thinking! I bet everyone who’se been following my blog posts must be knowing i live close to sea view so any activity or unusual branding taking place at Sea View is hard to miss! Sundays are the most dreaded days for a person who lives close [...]
OlFrute – Going Round the Roundabout!
Olfrute, the new fruit brand launched by Engro, has recently decorated the entire roundabout near their office with fruit shaped standees dug in the garden. Taking a right from Mc Donalds (Sea View), you will first come across the roundabout which once had 2 white horses strategically positioned there but now one horse has been [...]
Nike “Mercurially Super Fly” at FIFA World Cup 2010
Watching the first game of the FIFA World Cup on 11 June 2010 getting annoyed by those damn vuvuzela’s, I noticed something which left no doubts in my mind that Nike is the best in the sports apparel industry. Out of 22 players on the field, more than 16 were wearing Nike’s new football spikes [...]
Do The Dew!!!
The much awaited Mountain Dew tvc is finally completed and will be coming on to your TV screens from today. The ad is already up virally.
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