All Entries in the "Brands" Category
Ufone Spampaign: Spamming The Pakistani Blogosphere!
I don’t know what is wrong with the Telecom Sector in Pakistan? In order to try and get hold of social media, they have been trying everything possible left, right and centre! Although, some of them have been trying their best to understand the mechanics of social media, the rest continue to be shameless to [...]
Happy ‘Not So’ Valentine’s Day
Yes it’s that time of the year when love is in the air (kind of), When local based condom brands start offering a premium to their faithful, When hotels/motels/rest houses/flowers/bouquets go over board and overpriced. Are we thinking on the same lines?? I guess we are.
Culture serves as a best reflection to a nation and [...]
![Olper's TV Ad 2010 - Thematic [Video]](http://pakmediablog.net/wp-content/uploads/2010/02/olpers.jpg)
Olper’s TV Ad 2010 – Thematic [Video]
Check out the Engro Foods, Olper’s TVC (2010) by JWT. The commercial is directed by Asim Raza from the Vision Factory and features well known faces such as Nadia Khan, Ayesha Sana, Ayesha Alam, Sana Tariq, etc.
What do you think about this new campaign? Is it an attempt the keep Nestle distant from the Olper’s [...]
![Cadbury Dairy Milk - Animation [Video]](http://pakmediablog.net/wp-content/uploads/2010/02/dairymilktn.jpg)
Cadbury Dairy Milk – Animation [Video]
Yet another effort by Cadbury Dairy Milk to build a campaign around happy occasions in Pakistan, and this time its an animation. I personally feel that this animation is a lot better than Cadbury Dairy Milk’s TVC that went on this year. It is a cute animation with a well connected purple theme that represents Dairy [...]
Brand Façade (Yes! We can’t)
Intertwined as it may seem a brand can be given maximum leverage if the nuances of a brand and human psychology are on the same wavelength. Taking into account our social behavior and the moral values or the lack thereof which we practice/preach the brands need to cash in on the constantly changing human behavior.
The [...]
Brand Personification
Brand personification is a concept which is rather new in our market as the rate of oblivion is surprising when especially you try to do some research on this topic. It’s a concept prevailing in the Western market since the 1940’s and 50’s, however, marketers over here have started making good use of it recently. [...]
Zong Student Entrepreneur Program: Such A Disgrace!
I’ve been noticing this campaign by Zong since months now, but its the point now that I just can’t take it anymore. Have anyone of you heard about this Zong “Student Entrepreneur” Program. For those of you who don’t know, its a campaign by Zong to ask students to sell Zong connection and generate commissions [...]
Dairy Milk TV Ad (2009)
I just saw the Cadbury Dairy Milk Ad for 2009. The ad is again based on youngsters with the brand positioning towards the teenagers and not directly towards the kids audience. This was an intelligent move by Cadbury for Dairy Milk, as initially they used to target the kids and adult audiences separately with entirely [...]
Susu Diapers Anyone?
I was passing by through the Saddar area a few days ago when I had to stop on a signal. While I was waiting for the signal to turn green, a saw a delivery truck on the opposite side of the road. The truck was painted in red and had some brand name written on [...]
Attended The HP Mini Bloggers Meet
I just came back from the HP Bloggers Meet up for the launch of HP Mini. Although I have got invitations to attend several bloggers meeting events previously, but to be honest, this was the first one that I attended. It was a decent gathering, with quite a few bloggers from various fields who showed [...]
Pepsi World
It’s been a while once again, since I wrote anything here…though I did read many posts that other writers have
contributed. I was just going through some sites for my research and in the process also came across this website created by Pepsi Cola.
http://www.pepsiworldpk.com
I am glad that at least there is a local website finally, though [...]
HP Bloggers’ Meet UP!
Greetings Everyone!
Once again I hop in after taking a long break from writing. Well this is going to be a short post as I just wanted to inform all of you that HP is calling all bloggers for a meet up. The occasion is the launch of HP Mini and the event will take place in Karachi, [...]
Tracker Direct Insurance (TDI) Best Customer Satisfaction! Are you sure?
Ever since tracker direct insurance came to into existence it has been regarded as one of the best insurance companies, being the pioneers for offering C-Track along with insurance it has caught the eye of many consumers. It’s comparatively costly then other brands like EFU, Adamjee etc but it provided [...]
The Next Big Thing- Online
Broadband penetration is on hype and people do use internet while they’re working i.e. obviously hi-speed internet connection. Internet users surf for a lot of different things in Pakistan specifically it is entertainment and then comes communication and knowledge. In the recent days if we look at our facebook live feeds we will notice a [...]
Wake Up Marketers! Spamming is not Blogging!
So is there really a difference between blogging and spamming? Those of you who are familiar with the ‘internet’ jargons might understand each term separately and might also be able to differ between the two. Yes, I deliberately used the word ‘might’ because a lot of people still can’t figure out if they are really [...]
