Category: Brands
Sunsilk – Can You Dare To Wear Your Hair?
Have you ever done something daring? Something that lets you stand out and be known for who you are? Well … if you haven’t as yet, now is the time to give yourself a different outlook. Hair represents you, and how you carry your hair tells a lot about you and your overall personality; and Sunsilk’s [...]
Apple: The Evolution
After their high school, old friends; Steven Jobs and Steven Wozniak started working in Atari and Hewlett Packard respectively. Out of the admiration for electronic invention, Wozniak designed a computer which later came to be known as Apple I. It was at the insistence of jobs that it got introduced in the market for sale. It [...]
Dancing Babies – Pampers Pakistan
Its time to wrap up all those nappies and make your baby dance for the Pampers Dancing Baby Contest in Pakistan! Pampers has always been a hit brand that got synonymous with the word “diapers” or “nappies,” just like the brand Jeep that got synonymous with SUVs. One of my friends told me about the [...]
Check out the Dew Tornado
It’s been a while since I posted something on the media blog. And I am shocked no body has written about some of the most amazing campaigns that are on air already. Mountain Dew has come up with it’s new Tornado copy. One of the finest ads of this year highlighting everything that Dew is [...]
Telenor Persona Weblounge: Convenience At Its Best!
Providing convenience to the end consumer has always been at the top of the priority list of today’s marketers. And this is mainly because we as consumers are more likely to try out new products and services that we find convenient. Talking on the lines of convenience, the most recent attempt by the marketing professionals [...]
Garnier Officially Steps Into The Pakistani Market
Garnier was created in the year 1904 and is owned by L’Oreal, and since then there is no looking back. This product has been famous for a range of high quality home hair colorants that are easy to use and give good results. We have been accustomed to use Garnier products because we have been [...]
Sunsilk – Talk About Interactivity!
I’m quite fond of digital online campaigns that I have been observing recently, and its very interesting to see that a lot of female targeted brands are going into online activation. One of the campaigns that was executed not long ago was of Sunsilk Fight Hair Hunger. A lot of Unilever brands have been going [...]
Worldcall – A User’s Worst Nightmare
As most of you who may have used any Worldcall service might already know, their service is absolutely pathetic. Why it is so bad is not really a mystery. The service quality since WC’s inception has been going downhill and it took a more than a few disgruntled customers to actually make them work towards [...]
Telenor CSR Initiative – Khuddar Pakistan
We have been talking a lot about CSR recently, and the topic that I am writing about today is no different. We have seen a lot of companies moving towards CSR in the last few months, but the initiative that Telenor has taken recently is a great one in my opinion. With Khuddar Pakistan, Telenor [...]
Mobilink helps IDP’s
Charity starts at home, and people in Karachi are quite generous when it comes to giving support for earthquake victims or the IDP’s from the north. When the northern areas were hit by an earthquake, the contributions from the city of Karachi matched that of the government and that is a big deal. But it’s [...]
Sprite-Aquafina Slam
The Sprite ad, which has been on air for sometime now has received lots of applause from all ends with special praise for the song and splash effect. I believe the commercial has also received some award. All in all a great execution that reaches out to the youth in a perfect way. [...]
Pepsi – Badal Do Zamana
It is not a new phenomenon that for quite sometime Pepsi’s commercials are just not upto the mark. They are no longer inspirational. They don’t possess the sort of passion that Pepsi ads used to have once upon a time. Another reason could be that for years Pepsi was alone but it’s only for the [...]
Brand Ambassadors – Loyalties Down the Drains
There is no denial that clever selection of brand ambassadors can really do wonders for some brands. For instance many people recall Abhishek Bachchan for Motorola and IDEA campaigns; Aamir Khan for Samsung and Coca Cola. Just like once upon a time, we associated Imran Khan with the classic Pepsi commercial. We keep [...]
Telecom Sector – You Can’t Have My Piece Of The Cake
Okay guys enough of the viral/verbal jibes between UFONE and ZONG. All of us have had fun watching them and its getting too heated for my liking. Leg pulling is a part of competition but I have a doubt whether trouser pulling is, since the war of ads demonstrate this quite explicitly. I don’t feel [...]
Ufone & Zong Cold War Continues
So just when we thought Ufone had a brilliant reply to Zong’s network campaign, Zong came up with a response, which too is a viral one. Just saw it on you tube and sharing it with people here. Have a look at it…and let us know what do you think of this? From the [...]
Omore OMG! The Art of Happiness or Is It?
I’m sure most of you must have seen the Omore Ice Cream Ad by now. A friend of mine brought my attention to it while we were talking about random telecom crapiness so obviously Telenor’s Tom Thumb Ad was brought up and thats when he said “what’s up with that Omore ad?” and I quickly [...]
Ufone –Right In Your Face
Although I do feel PakMediaBlog has posted many articles on Ufone over the past weeks. Somehow their ad campaigns do become the talk of the town in one way or the other. Obviously, a couple of their ads are better than the rest. Now, recently they have made another concise ad after Zong [...]
The Significant “Smack That” – Ufone/Zong
“Mera number hai *yada yada yada* and mera network hai Zong, Kyun ke Zong deta hai mujhey blah blah blah.” This has been going on over and over again since a couple of weeks now and I must say it is not appealing for me at least. When it comes to the percussive marketing tactics [...]
Kawasaki Returns
This post is written by Arsalan Za, who is the Marketing Manager at SZABIST, Karachi. We have read a lot about consumer products and communication networks on this blog, but now its time for something different. When I was 13 years old I used to slip out of my house from the backdoor and steal [...]
Djuice – It’s Fun To Be Lame?
“Jigar aaj raat ka kya plan hai…” Most might recognize this line from the recent Djuice commercial bring aired promoting their new SMS package. I don’t know who is coming up with these concepts for their commercials and which telenor representative is approving them for production but this is just ridiculous. The quality of their [...]
KFC – A Terrible Experience!
Today I had the misfortune to visit KFC – the Khayaban-e-Ittehad outlet during lunch hours. A couple of us colleagues were out for a meeting and on our way back we didn’t have much time left but were really hungry as well and so just wanted to go someplace quick and this outlet was on [...]
The Highly Irritating Robots – Warid Telecom
Talking about being “in” the market scenario, expressing yourself through the best possible acts (in terms of advertising I mean), we all want to try something new; one that has never been done before by any other company. Nowadays, since the heat is at its verge and so is the T20 World Cup, all I [...]
The Mother of all Advertisements…!
4 to 5 months back I went to “CHATKHARAY” – a chaat house situated in Defence’ infamous Khadda market. Purpose was to have a quick meal and get back to work but I found out something that made me ponder. Before having my meal I went to the Chatkharay restroom to freshen up. To my [...]
Lays with Junaid Jamshed – A Public Service Message?
Now the next step after all the hoopla is a public service message by Lays in which Junaid Jamshed is spreading the word that a few ignorant people have passed the wrong information regarding Lays, which is actually a Halal product and therefore the consumers should not fear consuming the brand. I was [...]
Online Marketing Fueled by Octave Interactive in Pakistan
As marketers when we talk about trying out new mediums, we all look forward to finding an agency for us which can get the job done efficiently and effectively. And although most of us have been using the internet for almost about a decade now, we either tend to miss out the opportunity of advertising on [...]
Enough or Not Enough…? That is the question
Looking at our daily lives, we see people striving day and night for success, money, fame / recognition, innovation, ideologies etc basically going after every have-able thing there is but how the attitude is shifted after the attainment of those goals remains a mystery. Human Psychology proves how the importance falls of something that you [...]
Inspiration… or Plagiarism??
We live in a world of laws, boundaries and moral values and our hand is guided by them our actions dictated by them but what happens when something falls into the cracks where this system we have built around us fails. I am of course talking about Inspiration how do we define it and what [...]
Pepsi Max – Blading Its Way In… But Is It?
Pepsi Max was fiiinally launched a while back in Pakistan. I love their recent ads, with the pretty decent dubbing and fun concepts. Overall, they’ve timed the launch pretty well; soft drinks sale bound to go up looking at the current weather/electricity scenario. I’m not much of a Pepsi co. fan, but in comparison to [...]
Pepco : Craft or Crash?
I am pretty sure you all must have heard the oft-repeated cliché “PRACTICE WHAT YOU PREACH” but it didn’t seize to amaze me how Pakistan Electric Power Company (Private) Limited (PEPCO) can miss out on such a small thing in their latest ad which is being aired on all the leading television channels. For those [...]
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