Category: Cause Marketing
Latest Robot System to be Introduced in Pakistan to locate Bombs
The latest robot system will be introduced in Pakistan that aims at locating and deactivating bombs. 10 robots with 10 equipped vehicles will be provided, whereas, 20 shortlisted Civil Defense employees will get training from the European Union and local experts so that the risky procedure of deactivating bombs can be controlled and employees of [...]
Facebook copies Google+ yet again!
It’s strange why Facebook has to copy Google+ every now and then despite being the global market leader and it’s also not strange how we complain about the changes and later accept them. However, Facebook’s recent picture outlook with comments at the right (as can be seen above) is like giving a Google+ experience which [...]
Nike Launch Shoes From “Back To The Future”
This goes out to all you “Back To The Future” fans out there, because the future is finally here. Nike has launched ‘Nike Mag‘, better known as those shoes that Marty McFly wore in “Back to the Future II” when he travels to the year 2015. But you must be thinking, ‘It’s not 2015 as [...]
Food Safety Education PSA’s by AdCouncil
JWT volunteered to conceptualize and execute campaigns on food safety for the US Department of Agriculture, US Food and Drug Administration, US Centers for Disease Control and Prevention. According to the Ad Council Website “1 in 6 Americans will get sick from food poisoning this year. Food poisoning (also referred to as foodborne illness) is [...]
Family Advocate Center Can Help
A short, wordless, hard hitting (pun not intended) TV spot by Esparza Advertising for the Family Advocate Center. Just Watch: Can this be done in Pakistan? And if so, whose willing to step up? To our female viewers I ask: Do you think this TV Spot would encourage women to make smarter relationship choices, prepare [...]
INPES targets EU with funny PSA
Take a look at this public service announcement commissioned by French health organization INPES, executed by McCann Erickson executives in Paris for the European audience, to generate awareness about STD’s. The PSA shows multiple demographic rep’s of the French citizens running after one another through a field unaware that personifications of STD’s are not far [...]
When Was The Last Time You Actually Took Time to Breathe?
This is the best sentence in the entire “Enjoy the Ride” PSA released and authorized by the Road Safety Council of Western Australia, encouraging motorists to take in the scenery and enjoy every moment with steady and calm driving. The TV spot never displays aggression towards the viewer as a bad driver that endangers lives, [...]
Hands of Hope- Cause Marketing to Stop Child Beggary!
Amidst a lot of marketing topics that have been touched upon, a topic that seems to always be overshadowed is cause marketing. What is precisely the purpose of cause marketing? To market or promote a cause? That is what a layman would rightly assume. But in order to simply clear my mind of any misconceptions [...]
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