Category: Marketing
Sunsilk Lively Clean & Fresh – Blue Ocean Strategy?
It was a very creative thought, when a very famous writer whose name no one knows, once said “When all think alike, then no one is thinking”. But the idea struck everybody, and we all understood the importance of innovation and creativity and standing out as an individual, group or as a team meant. Similarly, [...]
Campaign Watch: Arby’s Curly Fries
Toronto-based ad agency Blammo released a series of politically charged TV Spots for their client, Arby’s. You must be wondering, politics and French fries? Between a heated race for Prime Minister and various high-profile provincial battles, 2011 has truly been the year of the election in Canada. And with an overabundance of attack ads, Blammo [...]
Nike Launch Shoes From “Back To The Future”
This goes out to all you “Back To The Future” fans out there, because the future is finally here. Nike has launched ‘Nike Mag‘, better known as those shoes that Marty McFly wore in “Back to the Future II” when he travels to the year 2015. But you must be thinking, ‘It’s not 2015 as [...]
Haleeb Outdoor Blunder on Eid Day
You must have seen many advertising blunders, but this one is a classic. Haleeb’s outdoor on Eid near Karsaz in Karachi, was upside down. As an advertising agency professional, I’ve been of the opinion that it is always better to delay a marketing campaign by a day or two rather than taking panic decisions to [...]
Jazz Ramadan Ad – Is It Against Our Moral Values?
Advertising is one of the disciplines in marketing and media that has grown inPakistanover the years, from the era of radio and print to the era of visual ads that has also grown to the higher levels by today. Old and serious ads today make us laugh because they seems to be outdated but still [...]
Campaign Watch: Lenovo ThinkPad T410 with Nvidia Optimus
Check out this new series of TV spots by directors of Michael Wong and Chan Chou of Woofly Production, Beijing. Insight: The new ThinkPad is so fast/efficient, employees will have too much free time on their hands. What happens next is, chaos Bathroom Prank Scream Prank Garage Prank “Now that you have more time on [...]
Campaign Watch: VW Golf BlueMotion
By using Google Maps and StreetView, agency Apt and VW turned the E6 into a roulette board and requested Norway to place their bets on how far a Golf BlueMotion could run on a single tank of fuel. “If the car stopped on your spot, it would be yours.” Teaser Execution The Accompanying TV Spots [...]
Food Safety Education PSA’s by AdCouncil
JWT volunteered to conceptualize and execute campaigns on food safety for the US Department of Agriculture, US Food and Drug Administration, US Centers for Disease Control and Prevention. According to the Ad Council Website “1 in 6 Americans will get sick from food poisoning this year. Food poisoning (also referred to as foodborne illness) is [...]
Adidas Gets Original With Icons
Through the years, Adidas has been synonymous with hip-hop and icons every since Run-DMC sang about their Superstar kicks in ‘My Adidas. This week, Kamp Grizzly and adidas Originals unveiled their Fall 2011 “all Originals” campaign, with a national television and digital roll-out. The campaign features entertainment icons such as Snoop Dogg, NBA stars Dwight [...]
STA Travel Aims To Takes You Higher
STA Travel is a discount student travel agency that sent three friends, on an amazing journey around the world. See a six-week journey of a lifetime crammed into one epic minute in each video. LEARN EAT MOVE Followers of PakMediaBlog weighed in: Hira Mazhar, Project Trainee at Johnson & Johnson “The ads make me want [...]
Coca Cola Rewards Honesty: Part One
After last years global Happiness Machine campaign, Coca Cola has returned with an activation showing the good in mankind, and rewarding the pious with a beverage. USA Happiness Machine UK Happiness Machine India Happiness Machine Philippines Happiness Truck To take it up a notch, Coca Cola unleashed a new campaign aimed at spot lighting the [...]
FedEx Can Handle Clubs
With the PGA Tour 2011 and FedEx Cup right around the corner, the NY team of BBDO created these two TV Spots to promote FedEx’s packaging and delivery expertise, staying true to the theme and concentrating on golf clubs. Shrink Ray: Test Shipment: To Learn more about the FedEx Cup, click here.
Family Advocate Center Can Help
A short, wordless, hard hitting (pun not intended) TV spot by Esparza Advertising for the Family Advocate Center. Just Watch: Can this be done in Pakistan? And if so, whose willing to step up? To our female viewers I ask: Do you think this TV Spot would encourage women to make smarter relationship choices, prepare [...]
Trend Watch: Water PSA’s
Last month, American Ad agency, The Shelton Group, released an ad campaign for their client ‘Wasting Water is Weird‘ Each of the three spots opens with an everyday scene depicting water wastage, timed perfectly with the introduction to a character called ‘Rip The Drip’ whose incessant staring, menacing tone and entire look causes the plot [...]
Vimto Pick Up Line: “Eylo Pretti Laydeez!”
Fresh Campaign for Vimto by UK based ad agency DRIVEN. Pimp My Ride: Carnival Splash: Share your thoughts on the campaign below
Can You Do An Oil Change?
A new (condescending towards minorities in my opinion) campaign by Grey NY, for Purolator displaying that anyone can do an oil change … Can an Amish Guy do an oil change? Can a Geisha do an oil change? Can a Granny do an oil change? Weigh in on the TV spots below
NSFW: Joya – The World’s 1st Hot Ice Cream
Nestle has created Ice Cream that makes you hot. Watch the video for an explanation The TV Spot (NSFW warning): Weigh in on the TV Spot below
Campaign Watch: Pepsi Max – “Worlds Best Mate”
Check out Pepsi’s new ‘Worlds Best Mate’ competition on Facebook, Youtube, Twitter or the dedicated webpage for details. Promo TV Spot with Rosie Jones: Weigh in on the campaign below
Dine at Hardees, Talk Bologna
The latest ad campaign from Hardees wants diners to live the phrase, “You are what you eat”, and after consuming a Fried Bologna Biscuit, one begins to verbally spew Bologna (pronounced Ba-low-knee). The other more popular use of the term is point out nonsense i.e. “he/she is talking bologna”. Brilliantly executed in these four new [...]
INPES targets EU with funny PSA
Take a look at this public service announcement commissioned by French health organization INPES, executed by McCann Erickson executives in Paris for the European audience, to generate awareness about STD’s. The PSA shows multiple demographic rep’s of the French citizens running after one another through a field unaware that personifications of STD’s are not far [...]
Bank of Scotland Works Weekends
The new TV spot from the Bank of Scotland journeys through time towards its origins, with a voice over assuring current and future prospects of its highly revered customer relationship commitment even on the weekends. The spot by UK based ad agency RKCR/Y&R is simple enough but the detail in all the environments conveys a [...]
IKEA Drums Up a Room
Swedish advertising agency Forsman & Bodenfors has updated the IKEA ‘Come into the Closet’ campaign with an interactive site that makes you the puppet master over space occupants in differentiated settings. “The campaigns aim is to highlight IKEA’s creativity when it comes to closet organizing systems.” says Karen Day of Cool Hunting. “The clever promotion [...]
McDonald’s Icy Stunts, Worth Every Dollar
To propel interest in its ‘Dollar Drinks Campaign’ towards Canadian audiences, McDonald’s and ad agency Cossette teamed up for an activation designed to visually convey the offering benefits and grant the target group the means to test it. An ice sculpture, filled with Canadian dollar coins in the shape of McD’s signature ‘M’ or Golden [...]
When Was The Last Time You Actually Took Time to Breathe?
This is the best sentence in the entire “Enjoy the Ride” PSA released and authorized by the Road Safety Council of Western Australia, encouraging motorists to take in the scenery and enjoy every moment with steady and calm driving. The TV spot never displays aggression towards the viewer as a bad driver that endangers lives, [...]
Sartalics to Save Sarcasm Online
One of my favorite new campaigns comes from a new york based agency called Bartle Bogle Hegarty (BBH for short), which comes to the aid of heavily sarcastic people like yours truly (read the author profile) who are often misunderstood or taken too seriously by people who can’t decipher the tone in a text or [...]
Tesco’s Strategy to Becoming #1 in South Korea
In order to become the number one grocery store in South Korea, Tesco could have either opened more outlets to reach a larger audience or use new media. Like many progressive companies, it took the latter (unconventional) approach. Pro’s: Commuters of the worlds second hardest workers can productively use their train waiting down time to [...]
Domino’s Pizza Raising The Bar
To promote humanization with the brand and accountability from within, Domino’s Pizza unveiled a nifty tool called the Pizza Tracker in early 2008. Customers ordering take-out can follow the journey of their pie from outlet to their house. Each order has a pizza makers name associated with it, and posting online reviews lets the order [...]
L’Oreal Uses Facebook to Help Salons
In an effort to boost sales and brand loyalty, earlier this year L’Oreal teamed up with Buddy Media in a partnership with the intention of assisting local salons via the social media landscape of Facebook. Any salon can now create a customized tab on their Facebook page which will grant them the ability to promote [...]
Superbrands
The mid nineties witnessed the first step of Superbrands with the aim of promoting the concept of branding through the illustration of renowned brands and creating awareness about how they evolved and contributed to branding in general. The case studies now distributed have emerged to be known as Branding Bibles with the first publication dating [...]
Recent Commentors