Category: Marketing
Coca Cola Rewards Honesty: Part One
After last years global Happiness Machine campaign, Coca Cola has returned with an activation showing the good in mankind, and rewarding the pious with a beverage. USA Happiness Machine UK Happiness Machine India Happiness Machine Philippines Happiness Truck To take it up a notch, Coca Cola unleashed a new campaign aimed at spot lighting the [...]
FedEx Can Handle Clubs
With the PGA Tour 2011 and FedEx Cup right around the corner, the NY team of BBDO created these two TV Spots to promote FedEx’s packaging and delivery expertise, staying true to the theme and concentrating on golf clubs. Shrink Ray: Test Shipment: To Learn more about the FedEx Cup, click here.
Family Advocate Center Can Help
A short, wordless, hard hitting (pun not intended) TV spot by Esparza Advertising for the Family Advocate Center. Just Watch: Can this be done in Pakistan? And if so, whose willing to step up? To our female viewers I ask: Do you think this TV Spot would encourage women to make smarter relationship choices, prepare [...]
Trend Watch: Water PSA’s
Last month, American Ad agency, The Shelton Group, released an ad campaign for their client ‘Wasting Water is Weird‘ Each of the three spots opens with an everyday scene depicting water wastage, timed perfectly with the introduction to a character called ‘Rip The Drip’ whose incessant staring, menacing tone and entire look causes the plot [...]
Vimto Pick Up Line: “Eylo Pretti Laydeez!”
Fresh Campaign for Vimto by UK based ad agency DRIVEN. Pimp My Ride: Carnival Splash: Share your thoughts on the campaign below
Can You Do An Oil Change?
A new (condescending towards minorities in my opinion) campaign by Grey NY, for Purolator displaying that anyone can do an oil change … Can an Amish Guy do an oil change? Can a Geisha do an oil change? Can a Granny do an oil change? Weigh in on the TV spots below
NSFW: Joya – The World’s 1st Hot Ice Cream
Nestle has created Ice Cream that makes you hot. Watch the video for an explanation The TV Spot (NSFW warning): Weigh in on the TV Spot below
Campaign Watch: Pepsi Max – “Worlds Best Mate”
Check out Pepsi’s new ‘Worlds Best Mate’ competition on Facebook, Youtube, Twitter or the dedicated webpage for details. Promo TV Spot with Rosie Jones: Weigh in on the campaign below
Dine at Hardees, Talk Bologna
The latest ad campaign from Hardees wants diners to live the phrase, “You are what you eat”, and after consuming a Fried Bologna Biscuit, one begins to verbally spew Bologna (pronounced Ba-low-knee). The other more popular use of the term is point out nonsense i.e. “he/she is talking bologna”. Brilliantly executed in these four new [...]
INPES targets EU with funny PSA
Take a look at this public service announcement commissioned by French health organization INPES, executed by McCann Erickson executives in Paris for the European audience, to generate awareness about STD’s. The PSA shows multiple demographic rep’s of the French citizens running after one another through a field unaware that personifications of STD’s are not far [...]
Bank of Scotland Works Weekends
The new TV spot from the Bank of Scotland journeys through time towards its origins, with a voice over assuring current and future prospects of its highly revered customer relationship commitment even on the weekends. The spot by UK based ad agency RKCR/Y&R is simple enough but the detail in all the environments conveys a [...]
IKEA Drums Up a Room
Swedish advertising agency Forsman & Bodenfors has updated the IKEA ‘Come into the Closet’ campaign with an interactive site that makes you the puppet master over space occupants in differentiated settings. “The campaigns aim is to highlight IKEA’s creativity when it comes to closet organizing systems.” says Karen Day of Cool Hunting. “The clever promotion [...]
McDonald’s Icy Stunts, Worth Every Dollar
To propel interest in its ‘Dollar Drinks Campaign’ towards Canadian audiences, McDonald’s and ad agency Cossette teamed up for an activation designed to visually convey the offering benefits and grant the target group the means to test it. An ice sculpture, filled with Canadian dollar coins in the shape of McD’s signature ‘M’ or Golden [...]
When Was The Last Time You Actually Took Time to Breathe?
This is the best sentence in the entire “Enjoy the Ride” PSA released and authorized by the Road Safety Council of Western Australia, encouraging motorists to take in the scenery and enjoy every moment with steady and calm driving. The TV spot never displays aggression towards the viewer as a bad driver that endangers lives, [...]
Sartalics to Save Sarcasm Online
One of my favorite new campaigns comes from a new york based agency called Bartle Bogle Hegarty (BBH for short), which comes to the aid of heavily sarcastic people like yours truly (read the author profile) who are often misunderstood or taken too seriously by people who can’t decipher the tone in a text or [...]
Tesco’s Strategy to Becoming #1 in South Korea
In order to become the number one grocery store in South Korea, Tesco could have either opened more outlets to reach a larger audience or use new media. Like many progressive companies, it took the latter (unconventional) approach. Pro’s: Commuters of the worlds second hardest workers can productively use their train waiting down time to [...]
Domino’s Pizza Raising The Bar
To promote humanization with the brand and accountability from within, Domino’s Pizza unveiled a nifty tool called the Pizza Tracker in early 2008. Customers ordering take-out can follow the journey of their pie from outlet to their house. Each order has a pizza makers name associated with it, and posting online reviews lets the order [...]
L’Oreal Uses Facebook to Help Salons
In an effort to boost sales and brand loyalty, earlier this year L’Oreal teamed up with Buddy Media in a partnership with the intention of assisting local salons via the social media landscape of Facebook. Any salon can now create a customized tab on their Facebook page which will grant them the ability to promote [...]
Superbrands
The mid nineties witnessed the first step of Superbrands with the aim of promoting the concept of branding through the illustration of renowned brands and creating awareness about how they evolved and contributed to branding in general. The case studies now distributed have emerged to be known as Branding Bibles with the first publication dating [...]
Milking the Cup
In case you haven’t noticed the cricket world cup is on. Once again the eventual winner is not yet decided but as usual the loser is the Pakistani audience. From channels cutting out important moments in the matches, to all and sundry jumping on the band wagon that is cricket- entertainment being provided on the [...]
Facebook Lawn
Ever heard the proverb SHOOTING ONESELF IN THE FOOT?? Yes you all must’ve but have you seen that put into practice?? I doubt it. I’m pointing towards Firdous Lawn which launched their summer spring lawn collection recently, hired the top faces from Bollywood for the past two years spending millions of rupees also covered every [...]
Crowd Sourcing
The form of crowd sourcing that we are seeing in Pakistan is probably not as acute as in the international markets but rather an attempt to seek insight in to consumer minds, who through crowd sourcing strategies are becoming direct participants in driving the brand according to local preferences.
Behind The Scenes – Pepsi Pakistan ICC World Cup 2011 TVC
We’re lucky to get these sneak preview behind the scene videos of the Pakistan Cricket Team shooting for the Pepsi Pakistan’s ICC World Cup 2011 TV commercial. Watch the stars in a fun and exciting mood as they shoot for the ad, with bloopers and Afridi celebrating his birthday towards the end of the second [...]
A Cure for Cancer? There’s an App for That!
Ok not quite but you never know. Apps have been great fun over the years but with over 300,000 apps on Apples App Store how many have proved useful for either the customer or a business?
Coke Cricket Junoon – Campaign Review
Coke cricket junoon, I’m sure you know about this campaign or rather idea from Coke. For the football world cup Coke globally went all out but our local company strangely ignored the event that they were official sponsors for. For the WC 2011 however it’s Coke that is going great guns while Pepsi (sponsors) are [...]
Wall Advertisements: Beautification of the City at its Worst!
Stuck at the Baloch Colony flyover today, trying to avoid the beggars who kept knocking at my window asking for money… my eyes decided to examine the surroundings of the bridge I was stranded at. And what did I see? Advertisements, advertisements and more advertisements. Be it on the electricity pole next to my window [...]
Tarang: Fully Rangeen Yet Again!
Some brands have an entertainment value which compels the viewers (read consumers and potential consumers) to take a look at their communication. In Pakistan, Tarang continues to be one such brand. From its inception, Tarang as a brand continues to carry the whole “Filmi”, “Lollywoodish (if there is such a word!)” and “Festive” feel in [...]
The Death of a Brand
I remember when I interned at JWT in the summer of 2002, one of the most exciting and vibrant brands in the portfolio, was Brooke Bond. With great admiration and satisfaction I would view the ads on TV. I loved the whole brand identity, the line ‘Yehi to hai woh Apnapan’ was one of the [...]
Youtube Talent – Mega Productions: An Interview with Nadir & Shajie
The society around us is becoming more and more westernized. With themed New Year’s Eve parties and strange fashion trends becoming all the rage, it’s odd that people do not seem to notice how ridiculous some of these things are. Though they are talked about often, we hear people either raving about how ‘cool’ they [...]
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