Category: PR
Crowd Sourcing
The form of crowd sourcing that we are seeing in Pakistan is probably not as acute as in the international markets but rather an attempt to seek insight in to consumer minds, who through crowd sourcing strategies are becoming direct participants in driving the brand according to local preferences.
Pepsi Brings ICC World Cup Trophy 2011 to Pakistan
Pepsi has always been associated with Cricket in Pakistan and yet again they have shown confidence in Pakistan’s Cricket Team for the World Cup 2011. On 2nd December 2010 Pepsi being the Global ICC sponsor got the World Cup 2011 Trophy in Pakistan and PCB was thankful to Pepsi for achieving such a big task. [...]
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