Category: Retail
Loyalty Scheme or Bribe Card?
What every company wants is faithfulness from it’s customers, the promise that they will only be theirs. Some firms have even gone as far as bribing customers to be loyal, “If you carry on buying from us we’ll offer you discounts on lots of our products.” This is often disguised as a loyalty scheme. In [...]
Experiential Marketing: Customer Centric Shopping Experience
In an online study on over 5000 retailers in Euro zone by the WPP Group PLC, aimed at identifying the motivation behind the customers why, what, where and how in term of shopping, it was found that consumers follow a multidimensional approach. The shopper of the modern worlds has high standards of the shopping experience [...]
Recent Commentors