All Entries in the "Media" Category
Coca Cola Initiates the First Ever Live Billboard in Pakistan
And once again Coke proves its *Out of Box* thinking! I bet everyone who’se been following my blog posts must be knowing i live close to sea view so any activity or unusual branding taking place at Sea View is hard to miss! Sundays are the most dreaded days for a person who lives close [...]
Nike “Mercurially Super Fly” at FIFA World Cup 2010
Watching the first game of the FIFA World Cup on 11 June 2010 getting annoyed by those damn vuvuzela’s, I noticed something which left no doubts in my mind that Nike is the best in the sports apparel industry. Out of 22 players on the field, more than 16 were wearing Nike’s new football spikes [...]
Stone Age of Online Marketing
Emergence is being noticed since last 5 years in the online advertising market of Pakistan where Companies are embracing digital media but the question is; why haven’t we noticed something which has overwhelmed us. Confusion in the online industry of the country is widespread and clear principles are neglected.This makes us think how we are [...]
Boycott on Facebook and Social Media
The views expressed by the writer do not necessarily reflect the views and policies of PakMediaBlog This is a response to the tremendous parties of idiots I had to tolerate before and during the ban “for a cause”. Readers who can’t handle the truth (or an opinion backed by facts) need to close this page. [...]
Brand Strategy: Books & Tweets!
Stop asking yourself whether “To Tweet or Book?” “Ask how both can be used as a part of an overall branding strategy in the appropriate way” – Cristiana Costa, Retail Digital Marketing Manager at Royal Bank of Scotland Facebook and Twitter are playing a larger role in brand strategy than anyone could have expected. What [...]
TIGER – Nike’s “Dark Knight”
There will be a lot of people staking their claims about knowing a lot when it comes to brand endorsements. Even though everyone has a right to be a self proclaimed “endorsement guru”, but I personally believe that the whole Tiger Woods episode would have left even the so called marketing “maharishis” baffled and scratching [...]
Experiential Marketing: Customer Centric Shopping Experience
In an online study on over 5000 retailers in Euro zone by the WPP Group PLC, aimed at identifying the motivation behind the customers why, what, where and how in term of shopping, it was found that consumers follow a multidimensional approach. The shopper of the modern worlds has high standards of the shopping experience [...]
