Category: Outdoor
Cadbury Dairy Milk’s Fascinating Outdoor Campaign
Life is incomplete without sweet things to eat and it no doubt becomes wonderful with the supply of chocolate. God bless the Mayan Civilisation and the Aztec Empire for establishing cocoa trade back in 600 AD. No food can be as fulfilling as chocolate and as Louis Lemery (1702) out it in words, “It’s strengthening, [...]
Haleeb Outdoor Blunder on Eid Day
You must have seen many advertising blunders, but this one is a classic. Haleeb’s outdoor on Eid near Karsaz in Karachi, was upside down. As an advertising agency professional, I’ve been of the opinion that it is always better to delay a marketing campaign by a day or two rather than taking panic decisions to [...]
Virally Viable: Wikileaks… Butterfly Doesn’t!
Agencies and brand teams in Pakistan are risk averse to the extent that they end up killing the creativity. Brand teams don’t want to take risks because they just keep doing their jobs to get better promotions on showing the numbers their senior management wants to see; and agencies just want to do their regular [...]
Coca Cola Initiates the First Ever Live Billboard in Pakistan
And once again Coke proves its *Out of Box* thinking! I bet everyone who’se been following my blog posts must be knowing i live close to sea view so any activity or unusual branding taking place at Sea View is hard to miss! Sundays are the most dreaded days for a person who lives close [...]




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