Category: Media
Facebook Lawn
Ever heard the proverb SHOOTING ONESELF IN THE FOOT?? Yes you all must’ve but have you seen that put into practice?? I doubt it. I’m pointing towards Firdous Lawn which launched their summer spring lawn collection recently, hired the top faces from Bollywood for the past two years spending millions of rupees also covered every [...]
REAL Business: CR9 to CR7
It has to be said, football is a beautiful game. For a football enthusiast, nothing beats staying up till the early hours of the morning and watching a football game and dancing when your side scores and whining when your team loses. However there has been a lot of money being spent in the game over [...]
Tarang: Fully Rangeen Yet Again!
Some brands have an entertainment value which compels the viewers (read consumers and potential consumers) to take a look at their communication. In Pakistan, Tarang continues to be one such brand. From its inception, Tarang as a brand continues to carry the whole “Filmi”, “Lollywoodish (if there is such a word!)” and “Festive” feel in [...]
Youtube Talent – Mega Productions: An Interview with Nadir & Shajie
The society around us is becoming more and more westernized. With themed New Year’s Eve parties and strange fashion trends becoming all the rage, it’s odd that people do not seem to notice how ridiculous some of these things are. Though they are talked about often, we hear people either raving about how ‘cool’ they [...]
Virally Viable: Wikileaks… Butterfly Doesn’t!
Agencies and brand teams in Pakistan are risk averse to the extent that they end up killing the creativity. Brand teams don’t want to take risks because they just keep doing their jobs to get better promotions on showing the numbers their senior management wants to see; and agencies just want to do their regular [...]
Official: Social Networking for Businesses is Dead???
A recent study conduct by Intellimon suggests that Social Media is an ineffective traffic driver to company websites. 4,000 online businesses were surveyed of which 31.7% rated social networking as “ineffective” or “very ineffective” at driving traffic to their website. “We were generally shocked by some of the results … ,” Intellimon CEO Paul Smithson [...]
The Telecom Industry – Impact of Social Networking
There’s an entire generation paying tribute to social networking as a substitute to services offered by traditional Telco’s. Of course this means the business of telecom providers has changed and must evolve to remain relevant today, afloat tomorrow and alive in the coming years. For this very reason I was inspired to write “The Telco [...]
The Television Industry – Challenges & Solutions
Overview After decades of maintaining the highest impact on popular culture and innovation, the most influential medium of entertainment is dying, leaving behind several generations of avid fans who came to adapt and discard its memorable broadcast experience. Gone are the days when engaging the viewer was as straightforward as delivering demanded content, at relevant [...]
Maria B. on “Islam Hum Sab Ke Liye” (Hum TV)
What would come to your mind if I link designers with a purely Islamic show? I don’t know about you but it certainly makes me lose the credibility of the discussion of the show. HUM TV has started a transmission by the name of “Islam Hum Sab Ke Liye” starring Maria B and Khaled Zaheer. [...]
Coca Cola Initiates the First Ever Live Billboard in Pakistan
And once again Coke proves its *Out of Box* thinking! I bet everyone who’se been following my blog posts must be knowing i live close to sea view so any activity or unusual branding taking place at Sea View is hard to miss! Sundays are the most dreaded days for a person who lives close [...]
Nike “Mercurially Super Fly” at FIFA World Cup 2010
Watching the first game of the FIFA World Cup on 11 June 2010 getting annoyed by those damn vuvuzela’s, I noticed something which left no doubts in my mind that Nike is the best in the sports apparel industry. Out of 22 players on the field, more than 16 were wearing Nike’s new football spikes [...]
Stone Age of Online Marketing
Emergence is being noticed since last 5 years in the online advertising market of Pakistan where Companies are embracing digital media but the question is; why haven’t we noticed something which has overwhelmed us. Confusion in the online industry of the country is widespread and clear principles are neglected.This makes us think how we are [...]
Boycott on Facebook and Social Media
The views expressed by the writer do not necessarily reflect the views and policies of PakMediaBlog This is a response to the tremendous parties of idiots I had to tolerate before and during the ban “for a cause”. Readers who can’t handle the truth (or an opinion backed by facts) need to close this page. [...]
Brand Strategy: Books & Tweets!
Stop asking yourself whether “To Tweet or Book?” “Ask how both can be used as a part of an overall branding strategy in the appropriate way” – Cristiana Costa, Retail Digital Marketing Manager at Royal Bank of Scotland Facebook and Twitter are playing a larger role in brand strategy than anyone could have expected. What [...]
TIGER – Nike’s “Dark Knight”
There will be a lot of people staking their claims about knowing a lot when it comes to brand endorsements. Even though everyone has a right to be a self proclaimed “endorsement guru”, but I personally believe that the whole Tiger Woods episode would have left even the so called marketing “maharishis” baffled and scratching [...]
Experiential Marketing: Customer Centric Shopping Experience
In an online study on over 5000 retailers in Euro zone by the WPP Group PLC, aimed at identifying the motivation behind the customers why, what, where and how in term of shopping, it was found that consumers follow a multidimensional approach. The shopper of the modern worlds has high standards of the shopping experience [...]
Free Media: Good or Evil?
Media affects our attitudes, behavior and our daily lives in numerous ways. Mass media has the power to alter and change our perception of individuals, society, politics as well as nations. In an era where media freedom is being considered as an essence of democracy and where privatized media is advocating liberalization, many of us fail to understand the negative consequences of media freedom on audience behavior and thought processes.
Pepsico Launches Sting
Pepsico has now entered the energy drinks market by launching ” Sting” in Pakistan recently. The media break is pretty much visible with good frequency on selected TV channels. The quick feedback is that the selected channels are hitting the right audience. Besides, we can hear the disruptive radio executions also on most radio channels. [...]
Elements That Help To Generate The Viral Impact
We have all been watching and consuming video content on the web since our bandwidths increased through DSL and other options. Because of the social sphere nowadays, all of us have the ability to share such videos with our friends and family through social networks that we are a part of. This is an opportunity [...]
Lessons in Financial Health
The information age sparked from the 1990’s has created a false sense of total & complete knowledge over the masses in managerial circles. They fail to note that simple having access to information does not translate to having the tools to understand it. Now more than ever; managers, investors and stakeholders need to start understanding [...]
Pakistan’s Pioneer Filmmaking Academy
The South Asian Academy of Motion Picture Arts & Television (SAAMPT) is Pakistan’s pioneer academy providing comprehensive and extensive hands on training in the diverse fields of media arts and sciences. SAAMPT currently offers one year programs in Digital and Documentary Filmmaking, and two year advanced programs in Directing for Camera, and Cinematography. SAAMPT also offers short courses [...]
Nazar Mein Rehtey Ho Jab Tum Nazar Nahin Aatey… The Grand Aman Project
Recently after flicking channels about, which I normally do when I don’t have anything to do, I came across this amazing video which had a great song and mind you, two of my favourite singers (Shanker Mahadevan and Rahet Fateh Ali) singing. At first I thought that it is some kind of movie trailer going [...]
IPL (Indian Prejudice League)
Yet again all my hue and cry has fallen on deaf ears has failed to wake up the authors who think they’re some kind of revolutionists. We are too busy monitoring marketing and advertising campaigns and miss out on the big ASS events. Recently the Indo Pak peace process (I seriously doubt a thing like [...]
Brand Façade (Yes! We can’t)
Intertwined as it may seem a brand can be given maximum leverage if the nuances of a brand and human psychology are on the same wavelength. Taking into account our social behavior and the moral values or the lack thereof which we practice/preach the brands need to cash in on the constantly changing human behavior. [...]
‘Cherry-Pick-ism’ Is My Brand of Religion
Talk about brand of religion! I say rather than calling mullahs extremists* we should call ourselves ‘Cherry-Pick-ists’. This term specifically means to follow what is easy part remaining heedless to the difficult bit. Just like the ripe cherries are plucked and the unripe ones are not, our religious conduct meets a similar fate. This is [...]
Dairy Milk TV Ad (2009)
I just saw the Cadbury Dairy Milk Ad for 2009. The ad is again based on youngsters with the brand positioning towards the teenagers and not directly towards the kids audience. This was an intelligent move by Cadbury for Dairy Milk, as initially they used to target the kids and adult audiences separately with entirely [...]
Sugar Boycott… Playing with the Nation’s Sweet Tooth Are We?
Sugar is the talk of the town these days . . . with stock hoarding, it’s merely a matter of supply and demand. And to ad icing to the scenario, media has it’s own ways to getting people embrace the fashion, ‘Sugar Boycott”. To me it’s just a matter of deviating the nation’s attention to [...]
The Next Big Thing- Online
Broadband penetration is on hype and people do use internet while they’re working i.e. obviously hi-speed internet connection. Internet users surf for a lot of different things in Pakistan specifically it is entertainment and then comes communication and knowledge. In the recent days if we look at our facebook live feeds we will notice a [...]
Ufone Spampaign: Spamming The Pakistani Blogosphere!
I don’t know what is wrong with the Telecom Sector in Pakistan? In order to try and get hold of social media, they have been trying everything possible left, right and centre! Although, some of them have been trying their best to understand the mechanics of social media, the rest continue to be shameless to [...]
Continue Reading