Category: Media
Pakistan’s Pioneer Filmmaking Academy
The South Asian Academy of Motion Picture Arts & Television (SAAMPT) is Pakistan’s pioneer academy providing comprehensive and extensive hands on training in the diverse fields of media arts and sciences. SAAMPT currently offers one year programs in Digital and Documentary Filmmaking, and two year advanced programs in Directing for Camera, and Cinematography. SAAMPT also offers short courses [...]
Nazar Mein Rehtey Ho Jab Tum Nazar Nahin Aatey… The Grand Aman Project
Recently after flicking channels about, which I normally do when I don’t have anything to do, I came across this amazing video which had a great song and mind you, two of my favourite singers (Shanker Mahadevan and Rahet Fateh Ali) singing. At first I thought that it is some kind of movie trailer going [...]
IPL (Indian Prejudice League)
Yet again all my hue and cry has fallen on deaf ears has failed to wake up the authors who think they’re some kind of revolutionists. We are too busy monitoring marketing and advertising campaigns and miss out on the big ASS events. Recently the Indo Pak peace process (I seriously doubt a thing like [...]
Brand Façade (Yes! We can’t)
Intertwined as it may seem a brand can be given maximum leverage if the nuances of a brand and human psychology are on the same wavelength. Taking into account our social behavior and the moral values or the lack thereof which we practice/preach the brands need to cash in on the constantly changing human behavior. [...]
‘Cherry-Pick-ism’ Is My Brand of Religion
Talk about brand of religion! I say rather than calling mullahs extremists* we should call ourselves ‘Cherry-Pick-ists’. This term specifically means to follow what is easy part remaining heedless to the difficult bit. Just like the ripe cherries are plucked and the unripe ones are not, our religious conduct meets a similar fate. This is [...]
Dairy Milk TV Ad (2009)
I just saw the Cadbury Dairy Milk Ad for 2009. The ad is again based on youngsters with the brand positioning towards the teenagers and not directly towards the kids audience. This was an intelligent move by Cadbury for Dairy Milk, as initially they used to target the kids and adult audiences separately with entirely [...]
Sugar Boycott… Playing with the Nation’s Sweet Tooth Are We?
Sugar is the talk of the town these days . . . with stock hoarding, it’s merely a matter of supply and demand. And to ad icing to the scenario, media has it’s own ways to getting people embrace the fashion, ‘Sugar Boycott”. To me it’s just a matter of deviating the nation’s attention to [...]
The Next Big Thing- Online
Broadband penetration is on hype and people do use internet while they’re working i.e. obviously hi-speed internet connection. Internet users surf for a lot of different things in Pakistan specifically it is entertainment and then comes communication and knowledge. In the recent days if we look at our facebook live feeds we will notice a [...]
Wake Up Marketers! Spamming is not Blogging!
So is there really a difference between blogging and spamming? Those of you who are familiar with the ‘internet’ jargons might understand each term separately and might also be able to differ between the two. Yes, I deliberately used the word ‘might’ because a lot of people still can’t figure out if they are really [...]
Rebuilding Trust?
Recent events have heightened the consumers need to control every little aspect of his life. Add in the lovely mix of social media tools and now he had the power to vent with millions around the globe. It gives them empowerment and best, instant voice. Consumer voice has significantly transformed along with any loyalty & [...]
Strong Brand Reputation = Communication + Marketing
DISCLAIMER: This piece is actually based on a conversation between a client (who serves as the Chief Communication Officer at a pharmaceutical in Karachi) & myself. Half the content credit goes to him. His identity is withheld on request & the quote below is from him. ——————————————————————————————————– I think its time to tear down the [...]
Worst. Job. Ever.
Trump made it look easy on “The Apprentice”. I assure you it is one of the most difficult & mentally demanding tasks you will, at some point of your professional career (regardless of the industry or field) have to undertake in a management position (unless you work at one of those traditional Japanese companies that [...]
Understanding the New Influencers
Not long ago, you could count on your fingers and toes the number of people who shaped public opinion about your company. No more. Today, a new class of opinion leaders has emerged in an electronic free-for-all called the blogosphere. Bloggers, podcasters and micro-site publishers present both an opportunity and a problem for marketers. These [...]
Delivering on Brand Promise
“Houston… We’ve had a problem” – James Lovell Trust is lacking where it matters – between people, companies & both. The complete corrosion of consumer confidence is making buyers cynical with each passing day. Can we blame them? Wal-Mart didn’t exactly handle the PR nightmare in China when one of its security guards killed a [...]
KESC – Karachi’s Electric Supply Cut?
It is quite bizarre how brands tend to highlight the “Promotion” part of the marketing mix and start believing that it is some sort of a therapy or a safe passage to utopia. As I tossed and turned in my bed last night agitated by yet another power break down I asked myself a simple [...]
Dancing Babies – Pampers Pakistan
Its time to wrap up all those nappies and make your baby dance for the Pampers Dancing Baby Contest in Pakistan! Pampers has always been a hit brand that got synonymous with the word “diapers” or “nappies,” just like the brand Jeep that got synonymous with SUVs. One of my friends told me about the [...]
Telenor Persona Weblounge: Convenience At Its Best!
Providing convenience to the end consumer has always been at the top of the priority list of today’s marketers. And this is mainly because we as consumers are more likely to try out new products and services that we find convenient. Talking on the lines of convenience, the most recent attempt by the marketing professionals [...]
Sunsilk – Talk About Interactivity!
I’m quite fond of digital online campaigns that I have been observing recently, and its very interesting to see that a lot of female targeted brands are going into online activation. One of the campaigns that was executed not long ago was of Sunsilk Fight Hair Hunger. A lot of Unilever brands have been going [...]
In The Name Of Hypocrisy
Guess we all are too busy celebrating the victory since nobody has noticed a norm of television broadcasting back in the day but totally ignored by the so-called forward thinkers/visionaries/creatives of today. I remember PTV and NTM transmission used to start with Tilawat-e-Quran (Recitation of the Quran) and end with Shan-e-Nabi Naat (Homage to the [...]
Okay fine! But what about the Children?
“Tsk Tsk Tsk” What has gone wrong with television?? Undoubtedly television is the strongest, most persuasive and appealing form of media here in this country. We as a nation (especially the masses) believe that whatever is being said on the media is a WORD OF GOD which cannot be changed or re-written. Looking at the [...]
Whatever Happened to our Softwares Now?
Very recently our group of friends were having a discussion on the best of programs and dramas that were aired over the years. Not surprisingly, we ended up taking the names of the same old softwares that we normally do. It’s always the same list. Nothing seems to cross that benchmark so far. [...]
The Mobile Marketing Phenomenon: Towards Personalisation
Human beings as a species have an insatiable thirst for more that, it seems, cannot be quenched. Over the last few decades we have come up with some amazing things and what the human mind can come up with still does not seize to amaze. First came the Internet, a few years later [...]
Online Advertising and Marketers in Pakistan
Advent of internet has introduced a new touch point for Marketers and an unprecedented opportunity to interact with the consumers online, where they plan, live and share their lives. This opportunity has been bolted the Pakistani Market as well with a sufficient amount of users activating their participation, on the world wide web. I will [...]
Pepsi Max – Blading Its Way In… But Is It?
Pepsi Max was fiiinally launched a while back in Pakistan. I love their recent ads, with the pretty decent dubbing and fun concepts. Overall, they’ve timed the launch pretty well; soft drinks sale bound to go up looking at the current weather/electricity scenario. I’m not much of a Pepsi co. fan, but in comparison to [...]
Editorial Teams & Authenticity of Publications
Since all of us have already been talking about brands and the TV as a medium, I thought of writing something about the print media today. If we talk about the print media in Pakistan at present, there are hundreds of publications that go in to printing. Each publication is well targeted either to the [...]
Lawn Exhibitions 2009- A Boom to Fashion Industry or an Example of Mismanagement?
Start of April had brought about the seasonal collections of lawn prints, all over Pakistan. Unlike, the past whereby only two major brands existed i.e. Gul Ahmed & Alkaram Textiles, we saw fashion swinging from every corner this year. Be it the established names like Rizwan Beyg, Maria B., Sana Safinaz etc. Models such as [...]
The Real Gene behind College Jeans
I remember watching 50:50 and I also remember that I used to laugh like anything for their amazing content of humor…a show of its own kind, or should I say, one of a kind. But then again, for a decade I was unable to find a slightly familiar type of television drama or sitcom that [...]
50:50 – Comedy at its Best
How many people remember 50:50? Or rather how many do NOT remember 50:50? It was one of the best skit shows of the 1980′s that used to come on PTV. And could very easily be considered the best of all Pakistani softwares. It was comedy at its best. From movies to cricket to social scenarios being publicised in the program. Shoaib [...]
Revamped: ARY Digital Network – Aik Naya Ehsaas!
ARY Digital was one of the initial Pakistani channels launched on satellite and the group has added more channels, based on the market demand, to their portfolio as the time passed by. I had been in the media industry myself since the past couple of years and I had been thinking about the idea of [...]
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