Category: Social Media
Privacy on Social Networks – Threats, Issues & Concerns
Recent stats show that over 2 million photos are posted to Facebook during any given 20 minute period, 7 billion pieces of content are shared weekly and 3,500 images are uploaded to Flickr every minute. This simply shows that there is a massive amount of personal information being shared online voluntarily. One would think that people would be more concerned about how their personal information is being used, but that just isn’t the case.
Govt of Pakistan Launch Social Media Cell
As much unlikely as this may sound, the Government of Pakistan has established a Social Media Cell to counter negative criticism against the current government (Zadari-Gilani) according The News. There maybe other political reasons behind it such as: Monitoring and targeting bloggers or online journalists against negative criticism of the current government Targeting opposition political [...]
Pakistani’s Dying for a Green Card Gear Up to Pretend 9/11 Mattered
With the 10th anniversary of the 9/11 attacks closing in, various backgrounds of professionals, students and closeted burgers are preparing themselves to pretend 9/11 mattered to them on a personal and humanitarian level. Our sources indicate that local bloggers who like to delude themselves into believing they are somehow human rights activists, are taking a [...]
How To Creep Out Your Customers
First watch the video, and tell me you wouldn’t be creeped out of the staff of Pakistan International Airlines pulled this stunt on you … Stalking much? I don’t know a lot of people who publish that much detail about themselves online to the point a contract killer no longer needs a briefing at the [...]
L’Oreal Unleashes TheExpert
A new campaign by ad agency VCCP for L’Oreal called ‘Men Expert’ has been making the rounds on social networking sites. So far we can interact with the TheExpert on Facebook, YouTube and Twitter. TheExpert statement on YouTube page: “Here’s where shilly shallying and confusion come to die. Got a question? I’ll give you the [...]
STA Travel Aims To Takes You Higher
STA Travel is a discount student travel agency that sent three friends, on an amazing journey around the world. See a six-week journey of a lifetime crammed into one epic minute in each video. LEARN EAT MOVE Followers of PakMediaBlog weighed in: Hira Mazhar, Project Trainee at Johnson & Johnson “The ads make me want [...]
Coca Cola Rewards Honesty: Part One
After last years global Happiness Machine campaign, Coca Cola has returned with an activation showing the good in mankind, and rewarding the pious with a beverage. USA Happiness Machine UK Happiness Machine India Happiness Machine Philippines Happiness Truck To take it up a notch, Coca Cola unleashed a new campaign aimed at spot lighting the [...]
Nokia’s Viral ‘Gulp’ Breaks World Record
We all know that the best way to verify whether the brand or marketing team has a brain, is going over their latest social media campaigns. Nokia has repeatedly verified its claim at having a brain with more and more innovative campaigns; the latest involves a viral video shot using a N8, with its 12 [...]
Campaign Watch: Pepsi Max – “Worlds Best Mate”
Check out Pepsi’s new ‘Worlds Best Mate’ competition on Facebook, Youtube, Twitter or the dedicated webpage for details. Promo TV Spot with Rosie Jones: Weigh in on the campaign below
IKEA Drums Up a Room
Swedish advertising agency Forsman & Bodenfors has updated the IKEA ‘Come into the Closet’ campaign with an interactive site that makes you the puppet master over space occupants in differentiated settings. “The campaigns aim is to highlight IKEA’s creativity when it comes to closet organizing systems.” says Karen Day of Cool Hunting. “The clever promotion [...]
Youtube Talent – Mega Productions: An Interview with Nadir & Shajie
The society around us is becoming more and more westernized. With themed New Year’s Eve parties and strange fashion trends becoming all the rage, it’s odd that people do not seem to notice how ridiculous some of these things are. Though they are talked about often, we hear people either raving about how ‘cool’ they [...]
Official: Social Networking for Businesses is Dead???
A recent study conduct by Intellimon suggests that Social Media is an ineffective traffic driver to company websites. 4,000 online businesses were surveyed of which 31.7% rated social networking as “ineffective” or “very ineffective” at driving traffic to their website. “We were generally shocked by some of the results … ,” Intellimon CEO Paul Smithson [...]
The Telecom Industry – Impact of Social Networking
There’s an entire generation paying tribute to social networking as a substitute to services offered by traditional Telco’s. Of course this means the business of telecom providers has changed and must evolve to remain relevant today, afloat tomorrow and alive in the coming years. For this very reason I was inspired to write “The Telco [...]
Stone Age of Online Marketing
Emergence is being noticed since last 5 years in the online advertising market of Pakistan where Companies are embracing digital media but the question is; why haven’t we noticed something which has overwhelmed us. Confusion in the online industry of the country is widespread and clear principles are neglected.This makes us think how we are [...]
Brand Strategy: Books & Tweets!
Stop asking yourself whether “To Tweet or Book?” “Ask how both can be used as a part of an overall branding strategy in the appropriate way” – Cristiana Costa, Retail Digital Marketing Manager at Royal Bank of Scotland Facebook and Twitter are playing a larger role in brand strategy than anyone could have expected. What [...]
TIGER – Nike’s “Dark Knight”
There will be a lot of people staking their claims about knowing a lot when it comes to brand endorsements. Even though everyone has a right to be a self proclaimed “endorsement guru”, but I personally believe that the whole Tiger Woods episode would have left even the so called marketing “maharishis” baffled and scratching [...]
Elements That Help To Generate The Viral Impact
We have all been watching and consuming video content on the web since our bandwidths increased through DSL and other options. Because of the social sphere nowadays, all of us have the ability to share such videos with our friends and family through social networks that we are a part of. This is an opportunity [...]
Ufone Spampaign: Spamming The Pakistani Blogosphere!
I don’t know what is wrong with the Telecom Sector in Pakistan? In order to try and get hold of social media, they have been trying everything possible left, right and centre! Although, some of them have been trying their best to understand the mechanics of social media, the rest continue to be shameless to [...]
Continue Reading