Category: Other Stuff
The Real Gene behind College Jeans
I remember watching 50:50 and I also remember that I used to laugh like anything for their amazing content of humor…a show of its own kind, or should I say, one of a kind. But then again, for a decade I was unable to find a slightly familiar type of television drama or sitcom that [...]
The Influential Hygiene Mêlée – Safeguard, Dettol or Lifebouy?!
Ever since the concept of “Healthy living” came into our lives through our very own media, the “Parents” played a vital role to protect their lil ones against germs and bacterial monsters, not by denying their plea to play into the health hazard muddy water or by eyeing them to wear antibacterial gloves before they [...]
Wonders of Bad Publicity
We’ve seen or heard about a lot of bad publicity of many brands every now and then. Sometimes it becomes responsible for the decline of some of the biggest brands, but we have also seen brands grow because of their negative publicity, somewhat like politicians and a few celebrities. How many people remember the incident [...]
50:50 – Comedy at its Best
How many people remember 50:50? Or rather how many do NOT remember 50:50? It was one of the best skit shows of the 1980′s that used to come on PTV. And could very easily be considered the best of all Pakistani softwares. It was comedy at its best. From movies to cricket to social scenarios being publicised in the program. Shoaib [...]
Dearth of Celebrities in Pakistan
Entertainment is what the majority seeks. And advertising in a way is serving the purpose of providing this entertainment to its viewers. Perhaps this is why the quality and concepts of the Pakistani advertising have taken a turn over the years. And thus it has become very entertainment centric. But one must not forget that the [...]
Antagonism At Its Best – The Cell Phone Brands
When it comes to choosing a cell phone, what are the major factors that we look upon while selecting one? Is it the breath taking look or the mind blowing features? Is it the brand reliability or the pocket emptying price? If you ask my opinion, a real cell phone freak (and possibly a squanderer) [...]
ZIP & ZAP: Channel Switching in Today’s Era
Variety is the spice of life…I have heard this one a zillion times. Not many years ago there was hardly any variety and viewers had no choice but to watch one channel, which was PTV. There was nothing else to do but to watch the programs on it and then watch the 9 pm khabarnama. [...]
Bugatti Veyron – Its a Brand thing :)
I am in no ways a car nut although I have been known to drool uncontrollably on occasions when I see a Ford Mustang there are a few in Karachi. But this post is dedicated to my current love the Bugatti Veyron. Yes, I’m going to talk about expensive luxury brands today … With a [...]
Strategy: DLF IPL vs. RBS Twenty 20 Cup
24th May saw the end of the DLF IPL Season Two. Deccan Chargers and Royal Challengers Bangalore – the two bottom placed teams from Season 1 of the IPL – were going head to head in the final. A remarkable turnaround for both teams. And what a spectacle they put up, with the match being [...]
Here is your perfect “Chai” – Everyday
For me a perfect cup of tea includes the ideal blend of aromatic tea leaves, a spoonful of sweetness and “something” that heightens the flavor of the tea leaves, making it an absolute yet delightful for you to have. Obviously that “something” is none other than the milk itself, exclusive of which to have a [...]
Lack of Creativity: Pakistani Advertising
The consumers of today are hit by thousands of advertising and communication messages every day, and even though we know that it is a point of saturation in terms of amount of advertisement flowing in through multiple communication channels, we continue to do the same things every day. Even as marketers, in majority of the [...]
Can We Nurture Creativity?
Most of us have gone through those dull marketing classes that we have been taking in order to complete our degrees. Even though when we accept the fact that marketing is the only creative element that helps in establishing a company’s image we hardly see examples of creativity actually being implemented somehow in the marketing [...]
The Name Game – Celebrity Brands
There are times when we see something, feel it, like it and then buy it. This is an ongoing daily basis process that each of us go through. Be it bread or butter, a bottle of water or a packet of chips, we all seek something that satisfies our needs. A lot of us are [...]
Coke Studio – Season Two
Coke Studio is an initiative taken up by Coca Cola to tap on to the music platform in Pakistan. It claims to bridge barries with fusion music ranging from traditional eastern, modern western and regionally inspired music. Coke Studio is a collaboration between different platforms of music and it is a step towards Coca Cola’s [...]
… and then there was Olpers!
The milk sector in Pakistan is Huge and that is putting it lightly. According to SMEDA we produce about 28 billion liters a year and Packaged Milk is just a dent on this number. 92% to 93% of milk is open milk. Because of various socio economic factors Packaged Milk is still not that popular [...]
Follow Up – Lays 100% HALAL
I am writing as a follow up article to Zaira’s post of “Lays – 100% HALAL.” The whole issue of Lays being HARAM falls onto the claim that Lays uses an ingredient known as E-631, which is a flavor enhancer. E-Code ingredients are known to be extracted from pig fats and nowadays there are several [...]
Lays – 100% Halal
As I had been doing the media planning for Pepsi Foods for a couple of years, I remember that just before resigning some negative hype was being created by Royal News against Lays. The channel kept on claiming that Lays is not Halal to grab some attention from all ends, which it did but for [...]
Launch: PakMediaBlog.Net
Welcome to the PakMediaBlog. This is a launch post and this will explain you about what PakMediaBlog is all about. As we all know that when it comes to accessing information about Pakistan on the internet we have very limited options and resources. Keeping this situation in mind, PakMediaBlog has been launched in order to [...]
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