Category: Research
Why 2012 Investors Love Brazil
Because being middle class is too mainstream and PakMediaBlog wants to improve the purchasing power of its readers (which allows us to raise our advertising rates without feeling too bad), the PakMediaBlog staff has graciously compiled a list of reasons investors the world over are pouring their retained earnings into Brazilian companies both public and [...]
5 Persona’s Every Leader Must Develop
I find it necessary to adopt multiple persona’s over the course of my day when dealing with Sociality360‘s vendors, clients, alliance partners, co-workers and students. For each group, there is a unique approach that allows me to ‘get through to them’ so to speak, and its apparent this is a practice utilized by other leaders [...]
Face Off: OMORE vs WALLS
For our Face Off contest number two, we’ve chosen two brands which have been the “talk of the town” since the past couple of years with one brand trying to be better than the other. Omore vs Walls.
Face Off Results: KFC vs McDonalds
Finally, the time has come to announce the results of our last week’s neck to neck Face Off poll competition between KFC and McDonalds. For some it has always been difficult to choose between the two, while the rest have set their preferences straight. For this Face Off, McDonalds has been ahead with 59% votes [...]
Face Off: KFC vs McDonalds – Which One Is Better?
Starting today, we are launching the PakMediaBlog’s Face Off polls section. Every week we’ll be adding a poll that will help us differentiate the best from the rest and we need your input to find that out. If you have a Face Off poll question that you want us to post the coming week, leave [...]
Supply Chain Strategies for Competitive Advantage
For those of you working in the strategic function of your respective companies, you are well aware of the growing debate over finding the best fit supply chain strategy to make your business flow more efficiently, a challenge, especially in this downturn economy. A key factor of success for nearly all companies is the unrelenting [...]
Hiring/Retaining Women – Challenges & Solutions
When the talent war went global, recruitment and retention of a diverse workforce became a competitive business issue, more so in the case of talent diversity which reflects the competitive landscape – a factor that company’s leverage in order to throttle results successfully & with consistency. When a company’s customer base is diverse, it in [...]
The Telecom Industry – Impact of Social Networking
There’s an entire generation paying tribute to social networking as a substitute to services offered by traditional Telco’s. Of course this means the business of telecom providers has changed and must evolve to remain relevant today, afloat tomorrow and alive in the coming years. For this very reason I was inspired to write “The Telco [...]
The Telecom Industry – Challenges & Solutions
Overview Over the past decade, the telecom industry has been challenged by rapidly changing consumer demand and new market entrants that innovated to use open platforms to meet these rapidly changing needs. Needless to say, this alone has altered the future and face of communication drastically, away from traditional two way interpersonal conversations. Traditional telecommunication [...]
The Television Industry – Challenges & Solutions
Overview After decades of maintaining the highest impact on popular culture and innovation, the most influential medium of entertainment is dying, leaving behind several generations of avid fans who came to adapt and discard its memorable broadcast experience. Gone are the days when engaging the viewer was as straightforward as delivering demanded content, at relevant [...]
Internal Brain Drain
We are at War; more specifically, the war on lost talent. Managers complain about the lack of enough qualified people to enter the leadership pipeline even with the current economic climate. Experts point to the companies inability in fully utilizing half their talent pool – a decade ago managers would say their female workforce would [...]
Brand Elections 2010
Brand Elections 2010 is the largest single survey research of its kind, featuring a representative 10,000 sample across all SECs and over 3500 brands of Pakistan to determine the Top Brands by Target Audience, Top Brands by Region, Top Brands by 50+ Categories and Overall Top 100 Brands of Pakistan.
Boycott on Facebook and Social Media
The views expressed by the writer do not necessarily reflect the views and policies of PakMediaBlog This is a response to the tremendous parties of idiots I had to tolerate before and during the ban “for a cause”. Readers who can’t handle the truth (or an opinion backed by facts) need to close this page. [...]
Brand Strategy: Books & Tweets!
Stop asking yourself whether “To Tweet or Book?” “Ask how both can be used as a part of an overall branding strategy in the appropriate way” – Cristiana Costa, Retail Digital Marketing Manager at Royal Bank of Scotland Facebook and Twitter are playing a larger role in brand strategy than anyone could have expected. What [...]
Customer Conversation: Business Intelligence by 2015
“By 2015 we can expect it to be commonplace in most companies, that customer conversation is the largest chunk of business intelligence” – Niclas Hermansso, Digital Marketing Strategist at Volvo Trucks The day draws nearer when unparalleled understanding of the consumer will be in the hands of most companies – those that adapt to the [...]
Customer Conversation: Opportunities & Threats
The consumer’s interactions with sales & marketing are expected to resemble one-on one attention models even more, while most adaptive companies are seeking models that address the individual consumers need without a one-to-few workforce. What this means is, creating products and service’s that are flexible and configurable while at the same time, give analysts the [...]
Experiential Marketing: Customer Centric Shopping Experience
In an online study on over 5000 retailers in Euro zone by the WPP Group PLC, aimed at identifying the motivation behind the customers why, what, where and how in term of shopping, it was found that consumers follow a multidimensional approach. The shopper of the modern worlds has high standards of the shopping experience [...]
Lessons in Financial Health
The information age sparked from the 1990’s has created a false sense of total & complete knowledge over the masses in managerial circles. They fail to note that simple having access to information does not translate to having the tools to understand it. Now more than ever; managers, investors and stakeholders need to start understanding [...]
comScore Marketing Research
Being a blogger, I read a lot of news and blogs on pretty much anything from media & advertising to technology to whats happening in a small village in India. Its just a habit that I have not been able to break and it has become part of my morning ritual. Especially now with the [...]
‘Cherry-Pick-ism’ Is My Brand of Religion
Talk about brand of religion! I say rather than calling mullahs extremists* we should call ourselves ‘Cherry-Pick-ists’. This term specifically means to follow what is easy part remaining heedless to the difficult bit. Just like the ripe cherries are plucked and the unripe ones are not, our religious conduct meets a similar fate. This is [...]
Worst. Job. Ever.
Trump made it look easy on “The Apprentice”. I assure you it is one of the most difficult & mentally demanding tasks you will, at some point of your professional career (regardless of the industry or field) have to undertake in a management position (unless you work at one of those traditional Japanese companies that [...]
The advent of Peoples Meter in Pakistan
After much hype spanning over a good decade, people meters finally arrived in Pakistan in September 2007. The media planner, who was earlier surviving on a mere mental recall of who watched what & when, can now fuel their media plans with real time TV ratings. And what a fuel it is! Real time provision [...]
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