All Entries in the "Research" Category
Lessons in Financial Health
The information age sparked from the 1990’s has created a false sense of total & complete knowledge over the masses in managerial circles. They fail to note that simple having access to information does not translate to having the tools to understand it.
Now more than ever; managers, investors and stakeholders need to start understanding how [...]
comScore Marketing Research
Being a blogger, I read a lot of news and blogs on pretty much anything from media & advertising to technology to whats happening in a small village in India. Its just a habit that I have not been able to break and it has become part of my morning ritual. Especially now with the [...]
‘Cherry-Pick-ism’ Is My Brand of Religion
Talk about brand of religion! I say rather than calling mullahs extremists* we should call ourselves ‘Cherry-Pick-ists’. This term specifically means to follow what is easy part remaining heedless to the difficult bit. Just like the ripe cherries are plucked and the unripe ones are not, our religious conduct meets a similar fate.
This is a [...]
Worst. Job. Ever.
Trump made it look easy on “The Apprentice”. I assure you it is one of the most difficult & mentally demanding tasks you will, at some point of your professional career (regardless of the industry or field) have to undertake in a management position (unless you work at one of those traditional Japanese companies that [...]
The advent of Peoples Meter in Pakistan
After much hype spanning over a good decade, people meters finally arrived in Pakistan in September 2007. The media planner, who was earlier surviving on a mere mental recall of who watched what & when, can now fuel their media plans with real time TV ratings. And what a fuel it is!
Real time provision of [...]
