Amazon Prime Video makes Dolby Vision, Atmos a paid upgrade

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Simon Cohen

By Simon Cohen February 12, 2024 7:15PM

A promotion to upgrade to an ad-free subscription connected Amazon Prime Video.Simon Cohen / Digital Trends

I’ve sewage bad news if you’re an Amazon Prime Video subscriber who hasn’t opted for nan company’s caller ad-free tier. Not only are you starting to spot ads earlier you get to binge nan latest play of Reacher, but you besides won’t beryllium getting nan show streamed successful Dolby’s astir precocious formats — Dolby Vision and Dolby Atmos.

First reported by German website 4KFilme, past corroborated by Forbes successful nan U.K., it seems that Amazon has removed Dolby Vision and Dolby Atmos from its free streaming tier, making nan formats exclusive to those who opt-in to nan $3 per period ad-free premium subscription.

Reacher connected Amazon Prime Video.Despite displaying nan Dolby Atmos flag, play 2 of Reacher only streams successful Dolby Digital 5.1 for ad-supported Prime Video memberships. Simon Cohen / Digital Trends

Digital Trends tin corroborate that free subscribers that watercourse contented branded arsenic Dolby Atmos are only getting Dolby Digital 5.1, and titles for illustration The Lord of The Rings: The Rings of Power, which were antecedently disposable successful Dolby Vision and Dolby Atmos to each Prime subscribers, are now only disposable to those pinch an ad-free account. Regular Prime personnel tin only watercourse nan show successful HDR10 and Dolby Digital 5.1.

Reporting Forbes, John Archer says that while Dolby Vision is nary longer disposable wrong nan ad-supported tier, HDR10+ remains an option. HDR10+ is simply a license-free replacement to Dolby Vision, which Amazon supports connected astir each of its content.

It’s not yet clear why Amazon has made this change, nevertheless immoderate person suggested that Dolby’s licensing fees whitethorn person played a role. It doesn’t look immoderate efforts were made to pass existing Prime members of nan caller limitations either via email aliases done nan official Amazon blog.

Digital Trends has reached retired to Amazon for remark and while that petition has been acknowledged, nary statements had been provided by nan clip this communicative was published. We’ll update this article arsenic soon arsenic we perceive back.

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Simon Cohen

Simon Cohen covers a assortment of user technologies, but has a typical liking successful audio and video products, like…

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