On March 21, CD Projekt Red accepted a new The Witcher bold while absolute a new Unreal Engine 5 affiliation with Epic Games. Shortly afterwards that announcement, CD Projekt Red's Global PR Director Radek Grabowski had to analyze some acute capacity about this new bold and the Epic Games affiliation in a tweet:
While this cheep clarifies the better misconceptions about CD Projekt Red's The Witcher announcement, it additionally highlights that the developer appear this bold way too aboriginal and vaguely. CD Projekt Red is already accident ascendancy of some of the address about the bold and risks repeating one of the better mistakes of Cyberpunk 2077's development and marketing: Overpromising.
Cyberpunk 2077's big mistake
CD Projekt Red appear Cyberpunk 2077 in May 2012 at a columnist conference. At the time, the developer promised appearance like a "gripping non-linear adventure abounding with activity and detail" and a array of appearance classes, weapons, upgrades, implants, and added to accept from. It said the bold would "set [a] new accepted in the affected RPG brand with an aberrant gaming experience."
Cyberpunk 2077 would not absolution until December 2020, over eight years later. But in the meantime, CD Projekt Red connected to aggravate the appellation with trailers and interviews, highlighting the game's aggressive ambit and vision. CD Projekt Red developers absorbed up how the capital adventure and sidequests intertwined, how the bold would affection multiplayer, how cops would be actual reactive, and more. Although the bold looked and articulate actual absorbing above-mentioned to its release, abounding of these appearance and promises were either missing or backward in their accomplishing into Cyberpunk 2077.
Cyberpunk 2077 Teaser Trailer
For eight years, an RPG that was declared to change the brand always was promised, but in the end, all we got was a adequately accepted open-world RPG with a assembly of abstruse problems at release. The massive backfire happened because bodies were so aflame for Cyberpunk 2077, partly because CD Projekt Red absorbed up all of these aggressive appearance over eight years.
The absoluteness is that bold development is an backbreaking adventure that doesn't consistently go according to plan. Designs change, appearance are cut, and sometimes the accomplished artefact aloof doesn't appear together. CD Projekt Red apparently never meant to lie to its fans, but priorities and development timelines confused and what the developer ultimately delivered with Cyberpunk 2077 wasn't up to snuff.
As CD Projekt Red fabricated the aberration of announcement Cyberpunk 2077 too aboriginal and overpromising, I anticipation the flat would what to allotment added capacity on its abutting bold until it was abutting to release. That was not the case.
CD Projekt Red was not accommodating to allotment a development time anatomy or absolution window as allotment of The Witcher announcement, so it's acceptable that this bold is still several years away. Although the developer didn't acknowledge abounding capacity at this time, announcement the abutting The Witcher bold so aboriginal gives s the Polish flat affluence of time to do so. For example, the game's administrator is already able that there will be no crisis during the development of this game, article bodies may authority him accountable for as belief about the game's development emerge. CD Projekt Red charge be alert about what it shares about this new bold afore barrage if it doesn't appetite addition PR disaster, and it already seems to be accepting a bit out of hand.
Grabowski's cheep indicates that there are already some misconceptions about the game. That will acceptable exponentially aggravate as CD Projekt Red continues to aggravate this appellation in job listings, interviews, and trailers. It's a alarming approach, so why did the developer accomplish this "initial confirmation" appear so early? There are several affidavit why this could be the case. First off, best of this advertisement was focused on CD Projekt Red's affiliation with Epic Games and the use of Unreal Engine 5, and the developer capital to affirm the aboriginal bold that will be allotment of this affiliation to accomplish it added agitative for fans.
Meanwhile, CD Projekt Red is still convalescent from the backfire against Cyberpunk 2077's bouldered launch. Announcing a aftereffect appellation to The Witcher 3: Wild Hunt now not alone restores a little bit of amicableness with admirers and investors but will additionally allure some Unreal Engine-experienced developers who ability be afraid to appear to CD Projekt Red afterward Cyberpunk 2077. 2022 has been a year of anticlimatic and agilely ambiguous bold announcements. CD Projekt Red's The Witcher advertisement is artlessly the latest one to be allotment of this trend, but it's additionally one of the best annoying because this developer has fabricated this aberration before.
While CD Projekt Red acquainted pressured to affirm this bold early, they charge to be actual accurate if they don't appetite to echo the mistakes of Cyberpunk 2077. The best advance of action for CD Projekt Red to booty now is to break absolutely bashful until it has a bright abstraction of what the accomplished bold will entail. If that isn't the case, this could all be architecture to disappointment in the year 2030.