Google is phasing out ad personalization for some AdSense products

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Google has appear cogent changes to its Search Ads administrator products, including AdSense for Search (AFS), AdSense for Shopping (AFSh), and Programmable Search Engine (ProSE).

According to a Google abutment document spotted by BleepingComputer, starting in November 2023, these articles will alteration from "" to new confined domains, appearance a about-face in how ads and agreeable are delivered on administrator sites and apps.

The new confined domains are "" and "".

This change aims to enhance user aloofness and adjust with Google's affairs to retire third-party accolade in Chrome.

These changes beggarly you'll see beneath alone ads accompanying to your browsing history back application assertive appearance of websites.

Since ads will no best be served from "", aggregate accolade with Google backdrop will not be accessible during ad serving.

While you may still appointment Google or advertiser accolade afterwards beat on an ad, Google affairs to abandon application accolade aggregate with Google backdrop for altitude purposes in the accessible months.

When these changes are broadly live, you will additionally lose the adeptness to adapt ad settings through Google Ad Settings, which includes blocking ads or ambience preferences for ads served via AFS, AFSh, or ProSE on administrator sites.