Sunsilk – Talk About Interactivity!

| August 4, 2009 | 3 Comments

I’m quite fond of digital online campaigns that I have been observing recently, and its very interesting to see that a lot of female targeted brands are going into online activation. One of the campaigns that was executed not long ago was of Sunsilk Fight Hair Hunger. A lot of Unilever brands have been going online since a few years and have been doing fairly decent in terms of implementation.

Coming back to the “Fight Hair Hunger” campaign by Sunsilk, the idea itself was one of its kind. The online activation was done in a way that the users were supposed to upload their pictures and choose a hairstyle. After that, each user had to invite other people to get more votes on their makeover picture.

The incentive was that the user with the most votes will get a makeover by Tariq Amin. I’m not sure if the incentive was very big or not, but it was a great attempt by Sunsilk in order to attract visitors on a microsite and drive online activation for Sunsilk. The website also included tips and detailed information about Sunsilk variants.

In my view, it is very interesting to see the shift of marketers towards internet advertising and activation. But is this a wise option to advertise when we consider the Pakistani audiences?

The Sunsilk Fight Hair Hunger website can be accessed at:  www.fighthairhunger.com

sunsilk-fhh

Tags: activation, Advertising, Brands, campaign, conditioner, digital, fight hair hunger, hair, interactivity, Internet, makeover, Marketing, Online, pakistan, shampoo, sunsilk, tariq amin, Unilever, website

Category: Brands, Media

About the Author (Author Profile)

Founder of PakMediaBlog, Sociality360, The One Rupee Project, and Head of Digital Strategy & Innovation at DHQ (Digital Headquarters). Twitter ID: saroshwaizZz , Personal Blog: www.saroshwaiz.com

  • Taha Noman Khan

    I am sooooo proud of this website….we managed to get all of my brands in one online campaign or the other, but this was the best. I really hope it wins an award:)

  • Irshad Ahmed

    Answer to the question:

    Well whenever we talk about internet marketing in Pakistan we do ask “Is it good for Pakistani audience?”. I think the awareness among people has increased in couple of past years. The internet users are also increasing as we can see lot of internet service providers are entering into market. There will be a day when most of companies in pakistan will include internet in their media plan. But this would be possible when things like “Fight Hair Hunger” campaign will be promoted well. And I think they have done it quite well. Hats off to them.

  • SEHER

    This campaign was good but unfortunately i still haven’t recieved any prize form them..called unilever thrice but no use!! such a lousy attitute from such a big company!!!…huh!!!

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